Select your pricing model to increase the number of clients and sales
CPA (Cost Per Action)
An online advertising pricing model where an advertiser pays a publisher for a specific action performed by a user who was brought by the publisher to the advertiser's website. Depending on the action type, CPA can be divided into CPL (Cost Per Lead) and CPS (Cost Per Sale).
CPS (Cost Per Sale)
In the CPS (cost per sale) model, a publisher receives a reward for purchases made by attracted users on an advertiser's website. The reward in this case is a percentage of the total order. CPS is the most commonly used pricing model in the e-commerce.
CPL (Cost Per Lead)
The CPL (Cost Per Lead) model can be often found when working with online games, online services, and financial offers. A lead can refer to a registration on a website, filing an application, placing a subscription, or another action associated with personal data input. The lead cost is usually fixed.
CPI (Cost Per Install)
In this case, payment is taken for the download and further installation of an application. Typically, we are talking about mobile apps, but it can also apply to desktop software as well (e.g. antivirus software). As a rule, advertisers pay a fixed price for every downloaded app.
CPC (Cost Per Click)
An online advertising pricing model where an advertiser pays a publisher for a user's click on a banner, link or text placed by the publisher. The click cost is calculated in each case individually, depending on a number of parameters including the traffic quality.