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Local consumers & global spend during the festive season
Goods from China were at peak demand especially during sale months in both the UAE and Saudi Arabia. UAE shoppers are estimated at spending roughly $4 billion on online shopping, and approximately 30% of that spend is used on overseas retailers. There are currently about 5000 Chinese companies in the country that are flooding the MENA region’s retail market.
Singles Day: Is the region missing out on a massive earning opportunity?
During Singles Day sale online users placed 1253 orders from online hypermarkets, that totally equalled to transactions of $154,695 while during Black Friday the amount of online orders from the same category of online hypermarkets was 370 online orders equalling just $87,057 only.
AI Technology to revolutionize the way we consume fashion
Sarafan.tech is launching groundbreaking technology and changes the way online users consume fashion helping users to shop directly from videos and photos available online from fashion houses, influencers, and magazines
The Rise of MicroInfluencers: Online sales through influencers are booming
The research has found that sales through Blogs in MENA had an average check of $86,623, followed by Chat messenger average sales of $21,063 per publisher. The research shows the huge potential of sales through social media groups with an average check of $222,419 per publisher, identifying with the rise of social media interaction between micro-influencers and their followers.
The pros and cons of advertising with social media influencers
Artem Rudyuk, Head of Admitad MENA
Admitad found that sales through new traffic channels in the MENA Region (i.e. blogs, Telegram messengers, social media groups including popular accounts on Instagram & Youtube) had exceeded an astonishing $881,000 over the first 6 months of the year.
Apple And Google’s Anti-Tracking Solutions: Let’s Break It Down
It is vital for advertisers and affiliate networks to find alternative ways to safely collect consumer data without invading their privacy. These are only the beginning of many changes to come, in order to enhance consumers’ online experiences and alleviate irritants that stand in the way.
A column by Artem Rudyuk, the Head of Admitad MENA.
MENA Overview:Key Observations on Today’s Online Shopping and E-Commerce Trends
Artem Rudyuk, head of MENA region at Admitad shares some key observations on today’s online shopping and e-commerce trends in Egypt, UAE and Saudi Arabia.
Logistics a key catalyst for UAE e-commerce
More than 80 per cent of the UAE's 8.2 million Internet users make purchases online, according to the annual report of Admitad, a global affiliate network. With the rise of digital retail platforms such as Namshi, Noon, Ounass, Amazon.ae and several others, the UAE's e-commerce market is estimated to be worth an astounding $27.1 billion by the year 2022, the Admitad report found.
Saudi Arabia is the key driver for m-commerce in the MENA region
The Admitad Report indicates that mobilization is a very popular movement amongst the consumer base in Saudi Arabia. Over 70% of the population have made online purchases through the use of smartphones. Infact, mCommerce purchases are at an all time high with over 50% of purchases across all sectors being made through mobiles.
The United Arab Emirates is the biggest player in the Arab e-commerce market
Global Affiliate Network Admitad released its second Annual Report, providing analytical insights based on the company’s statistics and highlighting key trends and factors of the UAE e-commerce market.