Children's Place US CA Affiliate Program

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  • EPC 1€
    EPC — average earnings per 100 clicks
  • CR 1.54%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 1.70%
    Average actions-to-clicks ratio for the last 48 hours.
  • Under approval 98.00%
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  • Cookie lifetime 45 days
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  • Avg. hold time 52 days
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Program Review

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This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

Join to Children's Place affiliate program!

The Children’s Place is the leading retailer for kids, toddler and baby clothes. 

With fresh fashions, quality materials, and fun designs, plus great everyday prices, it’s the affordable kids clothing brand that you can trust.

All of our children’s clothes are designed to be comfy, durable and stylish. For playtime, our selection of kids tops, bottoms, dresses, pants and shorts are made to exacting standards, and in soft, yet rugged fabrics so that your kids can look their best and be comfortable – no matter where they're going. For littlest ones, we also offer a wide range of toddler and baby clothing that are designed to feel good against the skin, yet hold up to anything that comes their way.

When the school year begins, we offer a wide range of kids uniforms to help you make sure they’re dressed for success in the classroom. And once the school year has ended, you'll find the latest in kids swimwear, including girls swimsuits and boys trunks, for fun in sun – and in the water.

Highlights:

- 7 categories of goods

- Coupons and promotions

- Rewards system

- High quality 

FORBIDDEN WORDS:

Trademarked Terms include but are not limited to the following: The Children’s Place, The Childrens Place, Children’s Place , childrens place, childrensplace, thechildrenplace.com, ChildrensPlace.com, Children’s Place coupons, Children’s Place promo code, Children’s Place discount, Children’s Place coupon code, Children’s Place instore coupon, Children’s Place deals

Sincerely, 
The Children’s Place affiliate program

Basics

PPC GUIDELINES
If you are enrolled in our Program and participate in PPC advertising, you must adhere to our PPC guidelines as follows:

1. You may not bid on any of our trademarked terms, URLs or any form or part of their corporate brand name, (which are identified below), including any variations or misspellings thereof for search or content based campaigns on Google, MSN, Yahoo, Facebook or any other network.
2. You may not use our trademarked terms in sequence with any other keyword (i.e. The Children’s Place Coupons).
3. You may not use our trademarked terms in your ad title, ad copy, display name or as the display url.
4. You may not direct link to our website from any Pay Per Click ad or use redirects that yield the same result. Affiliate links must be directed to an actual page on your website. 
5. You may not bid in any manner appearing higher than The Children’s Place for any search term in position 1-5 in any auction style pay-per-click advertising program 

If you automate your PPC campaigns, it is your responsibility to exclude our trademarked terms from your program and we strongly suggest you add our trademarked terms as negative keywords. We have a strict no tolerance policy on PPC trademark bidding. You will forfeit all commissions for a minimum of the past 30 days and your commission will be set to 0% without warning if you engage in PPC trademark bidding that uses our trademarked terms.

Trademarked Terms include but are not limited to the following: The Children’s Place, The Childrens Place, Children’s Place , childrens place, childrensplace, thechildrenplace.com, ChildrensPlace.com, Children’s Place coupons, Children’s Place promo code, Children’s Place discount, Children’s Place coupon code, Children’s Place instore coupon, Children’s Place deals

COUPON GUIDELINES
If you are enrolled in our Program and your Website promotes coupon codes, you must adhere to our Coupon Guidelines as follows:

1. You may ONLY advertise coupon codes that are provided to you through the affiliate program. 
2. You may NOT promote any in-store coupons, promotions or offers. You must clearly state on your site that The Children’s Place coupons are valid online only.
3. Posting any information about how to work around the requirements of a coupon/promotion (ie first time customers only) will result in removal from the program.
4. Coupons must be displayed in their entirety with the full offer, valid expiration date and code. 
5. You may NOT use any technology that covers up the coupon code and generates the affiliate click by revealing the code(s).
6. You may NOT advertise coupon codes obtained from any non-affiliate marketing channel, including coupon codes from our email, paid search or any other non-affiliate advertising campaigns. 
7. You may NOT give the appearance that any ongoing offer requires clicking from your website in order to redeem. For example, if all items on the site have free shipping over $100, you may not turn this into an offer that infers that the customer must click from your site to get this deal.

Disclosure requirements

Affiliates are required to include a disclosure statement within any and all pages, blog/posts, or social media posts where affiliate links for The Children's Place affiliate program are posted as an endorsement or review, and where it is not clear that the link is a paid advertisement.

Criteria for adhering to the FTC requirements:
- Disclosures should be clear and concise.
- Disclosures must be made at the beginning of the claims and prior to the affiliate link appearing.
- Pop-ups, hover state and button disclosures, are prohibited.
- Blanket disclosures that are posted in a separate section of your website will not suffice, they must be specific to the claim being made.
- Disclosures should be made in the same medium as the claim (e.g. video, text) and applies to all social media, even when space is constrained.

Helpful Tips: 
- Ultimately, a disclosure should be unavoidable.
- Ask yourself: Would an average reader understand that there is a monetary relationship between you and The Children's Place? If not, it is likely that changes need to be made to the language included in the disclosure or the positioning.


Sample FTC disclosures:
- Blog Post (without receiving additional fee or bonus for posting review): This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. 
- Blog Post (while receiving additional fee or bonus for posting review): I was compensated for this post. This post also contains affiliate links and I will be compensated if you make a purchase after clicking on my links. 
- Social Media Post/Space Constrained Ads: #ad or #sponsored 

t is important to note that these are interpretations of The Children's Place based on the understanding of the FTC and affiliate marketing, and should not be used as legal advice. For further clarification, we recommend reviewing the information provided in the below links or reaching out to the FTC directly:

- FTC's "Dot Com Disclosures" Guidelines:
http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf 
- FTC's Endorsement Guidelines:
http://business.ftc.gov/advertising-and-marketing/endorsements

Last changes were recorded on 29.04.2019

Traffic Sources

SEM

Is it allowed to drive immediate search engine traffic directly to the Advertiser’s website without using a pre-landing page? Forbidden
Is it allowed to use the advertiser’s company name as an ad keyword? (# brand_name) Forbidden
Is it allowed to display a contextual advertisement if the user has mistyped the Advertiser’s company name? (# brand_namr) Forbidden
Is it allowed to display a contextual advertisement if the user has specified the Advertiser’s company name and an additional word? (# brand_name_promo) Forbidden
Is it allowed to use the Advertiser’s company name in the header or copy of an advertisement? Forbidden
Is it allowed to use the Advertiser’s company name in the link? (# myurl.ru/brand_name) Forbidden
Is contextual advertising allowed on Google? Allowed
Is contextual advertising allowed on Yandex? Allowed
Is contextual advertising allowed on Begun? Allowed

Others

Cashback Allowed
PopUp / ClickUnder Forbidden
Doorway pages Allowed
Email Marketing Forbidden
Brand bidding Forbidden
Social Media Allowed
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Allowed
YouTube Channel Allowed

Last changes were recorded on 25.06.2018

Reasons for ad space rejection