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The Quest for the E-Commerce Marketing Holy Grail
In the modern-day quest for the holy grail, marketers face a fork in the road. Which direction should the adventurers take -- the newly renovated path towards mobile, or the tried and true road to desktop? Or should expeditions be sent through both?
Five Ways to Improve your Influencer Outreach
Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet the recent surge in popularity of the application TikTok shows it can challenge the established elite – and marketers need to take note.
Report: E-Wallets Overtaking Traditional Payment Methods in US E-Commerce
The 2018 / 2019 Annual Report published earlier this year by a global affiliate network Admitad has revealed telling trends about the use of e-wallets during e-commerce transactions, as well as other important findings related to mobile commerce (“m-commerce”).
Affiliate Marketing: 10 Ways to Bolster Publisher Activity
You’ve signed up to an affiliate network and secured your first group of publishers, but sales don’t appear to be increasing. Can you shake publishers up? Of course. Here are 10 ways to help you bolster publisher activity on your affiliate program.
Canadian E-Commerce Continues to See Explosive Annual Growth: Study
"The main trends in the e-commerce market are active mobilization, multi-channel sales (omnichannel) and cross-border trade. By some estimates, nearly half of Canadian customers buy goods from abroad. This trend may be due to two factors: the high users’ dependence on retailers from the US and the inability of Canadian business to compete with them,” says Admitad.
Instagram vs. YouTube: The Same Influencer Strategies Don’t Work
Katerina Khalus, team lead in publishers’ department at Admitad, discusses pro and cons of Instagram and YouTube for achieving greater audience, increasing sales and boosting your brand recognition.
Admitad’s Annual Report Highlights Growing Power of Affiliate Marketing
Global affiliate network Admitad has released its second annual report which details how the affiliate marketing industry is operating around the globe and the kind of difficulties faced in different regions.
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them
Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad, talks about digital future, major concerns for advertisers, public trust in CPA and other hot marketing issues.
Can Affiliate Marketing Networks Build Transparency Through Events?
Is it risky to put publishers and advertisers in the same room? Chris Trayhorn, CEO and Founder of mThink talks with Anastasia Prytkova, the event manager at Admitad about transparency in the industry, about the idea behind Admitad Lounge and about the aim of the event.
Drop Shipping vs Affiliate Marketing: Which One is Right for You?
Kateryna Khalus, team lead in publishers’ department at Admitad, sums up the perils that await publishers and e-shop owners.