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What is an influencer - a brief overview
A column by Kateryna Khalus, Spain and Latin America Team Lead - what is an influencer and how do they support themselves.
How do Influencer Marketing and Affiliate Marketing Fit Together?
As 92% of marketers who tried influencer marketing found it to be an effective instrument, many now see it as the fastest-growing online customer-acquisition channel. It’s sister, strategy affiliate marketing, is also on the rise, as recent data shows that sales through new traffic channels increased by a whopping 40% in the first half of 2019.
Anti-Tracking Spirals on the Horizon: Get Ready for the Next Episode
We live in a world where privacy has become pivotal and the center of attention for browser developers. In fact, this spring Safari, Firefox, and Chrome presented some changes in this domain. Possibly, we saw that coming. But what are these changes and how will they affect affiliate tracking? Let’s analyze it.
The Quest for the E-Commerce Marketing Holy Grail
In the modern-day quest for the holy grail, marketers face a fork in the road. Which direction should the adventurers take -- the newly renovated path towards mobile, or the tried and true road to desktop? Or should expeditions be sent through both?
Five Ways to Improve your Influencer Outreach
Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet the recent surge in popularity of the application TikTok shows it can challenge the established elite – and marketers need to take note.
Report: E-Wallets Overtaking Traditional Payment Methods in US E-Commerce
The 2018 / 2019 Annual Report published earlier this year by a global affiliate network Admitad has revealed telling trends about the use of e-wallets during e-commerce transactions, as well as other important findings related to mobile commerce (“m-commerce”).
Affiliate Marketing: 10 Ways to Bolster Publisher Activity
You’ve signed up to an affiliate network and secured your first group of publishers, but sales don’t appear to be increasing. Can you shake publishers up? Of course. Here are 10 ways to help you bolster publisher activity on your affiliate program.
Canadian E-Commerce Continues to See Explosive Annual Growth: Study
"The main trends in the e-commerce market are active mobilization, multi-channel sales (omnichannel) and cross-border trade. By some estimates, nearly half of Canadian customers buy goods from abroad. This trend may be due to two factors: the high users’ dependence on retailers from the US and the inability of Canadian business to compete with them,” says Admitad.
Instagram vs. YouTube: The Same Influencer Strategies Don’t Work
Katerina Khalus, team lead in publishers’ department at Admitad, discusses pro and cons of Instagram and YouTube for achieving greater audience, increasing sales and boosting your brand recognition.
Admitad’s Annual Report Highlights Growing Power of Affiliate Marketing
Global affiliate network Admitad has released its second annual report which details how the affiliate marketing industry is operating around the globe and the kind of difficulties faced in different regions.