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Conrad Electronic: "Der ehrlichste Weihnachtsspot der Welt"
In regelmäßigen Abständen bewerten und analysieren Experten aus der Digitalbranche exklusiv für uns aktuelle Werbekampagnen. Diese Woche kommentiert Alexander Bachmann, Gründer und CEO von Admitad.
PR-Etat: ELEMENT C kommuniziert für admitad
ELEMENT C, inhabergeführte Agentur für PR und Design, betreut ab sofort den Kommunikations-Etat von admitad und übernimmt sämtliche PR-Aktivitäten des Affiliate-Marketing-Netzwerks in Deutschland. Der Auftrag umfasst eine übergeordnete Kommunikationsstrategie, die den Markenaufbau des Unternehmens in Deutschland begleitet und admitad in den Marketing-, Tech- und Wirtschaftsmedien als Thought Leader positioniert. Zudem soll Gründer und CEO Alexander Bachmann auf Konferenzen und Events der Marketing- und Digitalbranche als Experte zum Thema Affiliate-Marketing aufgebaut werden.
Chrome ad-blocker set to transform online advertising in India and globally
Chrome ad-blocker will have a significant impact on online advertising. As Alexander Bachmann explains, “Even with the ad-blocker software that many users have had for some time, many small publishers made money with the click-under and pop-under ads, which largely weren’t blocked. With the new ad-blocker, these advertising market players will start losing their conversions.”
Chrome ad-blocker set to transform online advertising in February
For some online advertising publishers, pop-up ads, auto-playing videos, and other aggressive online advertisements are a tactical part of their livelihood. For most of us average users, however, they’re just a nuisance to be cursed and closed. So when Google announced in June of last year that Chrome – the Internet’s most popular web browser with a 44.5% market share – would begin featuring a built-in ad-blocker, for the majority of us it sounded like a dream come true. Alexander Bachmann, admitad CEO, shares his professional view on this situation.
During this Christmas, revenue growth through the admitad partner network exceeded 160%
The sales via the admitad network have shown the largest growth in the United States of America, where the numbers increased six-fold compared to the same period last year, and also in Canada (sales are ten times higher than in the previous year). China doubled its sales. In Europe Great Britain, Germany, Ukraine and France are the most active markets of admitad presence. The article is available in Chinese.
Leaders of Chinese and international digital marketing operators discussed prospects of cross-border ecommerce in 2018
Evgeny Zhukov, Head of Global Sales at admitad: "2018 is the year of big data in mobile. I think that in 2018, more and more digital companies that enter foreign markets will appear in China. And, more and more foreign ecommerce companies will enter the Chinese market."
Evgeny Zhukov, Admitad: Achievements of the Chinese cross-border ecommerce comprise $ 500 mln.
Evgeny Zhukov, Global Business and Sales Director, admitad, delivered a speech at the stage of the CIF News Conference on how can a cross-border ecommerce business promote its products and services internationally and which marketing instruments are especially effective. The article is available in Chinese.
Opening of the international conference on global trends in e-commerce - 2018 and the award in the field of cross-border e-commerce
On December 11 and 12, 2018, a CIF News conference takes place in China dedicated to the issues of cross-border e-commerce. The most important events and news, as well as a review of the Award in the field of cross-border ecommerce are reflected in the article.The article is available in Chinese.
Conrad Electronic presented the most honest Christmas spot
Conrad Electronic presented the most honest Christmas spot. Alexander Bachmann, Founder & CEO of admitad commented on this campaign: "In my opinion the ad from Conrad Electronic highlights the tectonic changes in how ad interacts with public nowadays. We noticed, that public trust shifts from corporate to “personal” approach. Millennials and centennials don’t believe in classical commercial any longer. They listen to the words of ordinary people who look casual and act casual. Like in this film."
Transnational ecommerce business enters the Russian market: which network to use to promote channels?
Admitad is a representative of CPA marketing in Russia, ideally suited for promoting Chinese cross-border ecommerce business. The article is available in Chinese.