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Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them
Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad, talks about digital future, major concerns for advertisers, public trust in CPA and other hot marketing issues.
Can Affiliate Marketing Networks Build Transparency Through Events?
Is it risky to put publishers and advertisers in the same room? Chris Trayhorn, CEO and Founder of mThink talks with Anastasia Prytkova, the event manager at Admitad about transparency in the industry, about the idea behind Admitad Lounge and about the aim of the event.
Drop Shipping vs Affiliate Marketing: Which One is Right for You?
Kateryna Khalus, team lead in publishers’ department at Admitad, sums up the perils that await publishers and e-shop owners.
Google Ad Filtering: Expected Affiliate Losses and How to Avoid Them
Kateryna Khalus, Team Lead in the Publishers Department at Admitad, talks about the expected affiliate losses as a result of Google ad filtering, and how to minimize these losses.
When Advertisers Go Rogue:How Can the Industry Combat Unfair Advertiser Activity
Kateryna Khalus, team lead in publishers’ department at Admitad, sums up what affiliate networks can do to stand against shaving and other kinds of advertiser-related cheating.
Are Publishers Ready to Take Advantage of Voice Search?
As we step into the era of smart speakers, the opportunities for affiliate marketing continue to expand. Kateryna Khalus from Admitad discusses voice search and whether publishers are quite ready to take advantage of the technology.
How Affiliate Payments Need to Improve in 2019
Alexander Bachmann, the CEO and founder of Admitad, explains how affiliate networks and advertisers can guarantee better payments to their partners and quickly adapt to stay ahead of the game in 2019.
A look into the US’ post Christmas online buying habits from 2018
Which products were the most popular in the US after Christmas? How did the behaviour of buyers change compared to the previous year? Admitad monitored sales and provided insight into what US customers are buying online in the days following Christmas.
Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale
At Admitad, we spoke to our experts about the best way to retain customers after an initial purchase. In short, to increase the Customer Lifetime Value, companies need to do one of two things: increase the average receipt amount, or increase the amount of transactions in a unit of time. This can be deconstructed, in more detail, into 5 main ‘pillars.’
Fraud in 2019: What Advertisers Should Expect and Methods of Fighting It
Scams and fraudulent activities are not a new phenomenon, nor are efforts to combat fraud. While companies create new tech and methods to fight fraud, culprits are constantly coming up with new strategies to steal money from unsuspecting victims.