Admitad’s history began in 2004 when Maxim Volokhov loaned Alexander Bachmann $27 to purchase web hosting for a website with a large amount of traffic to monetize.
In 2009, Alexander Bachmann became one of the top ten publishers in Germany and decided to create his own company in the affiliate marketing industry. The company was registered in Germany, where its headquarters remains in the city of Heilbronn today. Maxim Volokhov proposed naming the company Admitad and was responsible for its development and marketing efforts in the company’s first few years.
In early 2010, the first version of the platform started to earn money with the launch of its first advertisers from the browser games segment.
These four years were focused on developing the company’s sole area of operation at the time and the start of international expansion.
Admitad established offices in five countries and actively grew its affiliate network platform. The company began working with its first e-commerce clients, for whom it developed tools such as coupons and promo codes.
One remarkable fact from 2012 was that efforts to raise funds from outside investors to develop further were unsuccessful, so Admitad had to evolve with its own money and help from friends.
Admitad established a corporate venture fund to find new ways to grow in areas outsides its core affiliate network business. This period saw the launch of GetUniq and other internal projects, while in 2016, Admitad invested in the cashback service Letyshops and other companies.
The company’s further geographic expansion saw it establish a presence in the APAC and MENA regions.
By 2018, the company had become fairly large. In order to avoid becoming a hostage to growth and losing its effectiveness, Admitad launched a transformation process that led to notable changes in its structure and internal processes.
In an effort to open even more areas of business operations, Admitad launched the corporate startup studio Admitad Projects, which incorporates an incubator and, later, an accelerator for new projects.
In 2021, Admitad acquired Tapfiliate, which expanded its client base and added Affiliate & Referral Marketing to its list of business solutions.
In September, the company announced the ninth country where it would establish a local Admitad presence: the United States.
Today, over 900 employees in nine countries are working on solutions to optimize and automate marketing and advertising, to monetize traffic, content, and audiences, and to develop new directions.