Admitad’s Beginning. How it all started. (2009-2010)

Admitad’s company history began in the year 2004, when Maxim Volokhov loaned Alexander Bachmann $27 to purchase web-hosting for a site with a large amount of traffic to monetize.

In 2009 Alexander Bachmann became one of the top ten publishers in Germany and decided to create his own company in the affiliate marketing industry. The company was registered in Germany, where in the city of Heilbronn its headquarters remains today. It was Maxim Volokhov who proposed naming the company Admitad in addition to being responsible for development and marketing in the first few years.

In the beginning of 2010 the first version of the platform started to earn money with the launch of its first advertisers from the browser games segment.

Active development as an affiliate network. (2010-2014)

These four years were focused on developing the sole direction at that moment and the start of international expansion.

The company set up offices in five countries and actively grew its affiliate network platform. Admitad started working with its first E-commerce clients, for which it developed tools such as coupons and promocodes. 

A remarkable fact from 2012 is that efforts to raise funds from outside investors for further development were unsuccessful, so Admitad had to evolve further with its own money and the help of friends.

Horizontal diversification. (2015-2017)

Admitad established a corporate venture fund in order to find new ways to grow in different avenues than its core affiliate network business. This period saw the launch of GetUniq and other internal projects, while in 2016 Admitad invested in the cashback service Letyshops and other companies.

Further geographic expansion saw company presences established in the APAC and MENA regions.

Transformation (from 2018). 

By 2018 the company had become fairly large. In order to not be a hostage to growth and not lose effectiveness, Admitad launched its transformation process, leading to notable changes in its structure and internal processes.

In an effort to open even more business directions, Admitad launched the corporate startup studio Admitad Projects, which incorporates an incubator and later-stage accelerator for new projects.


In 2021 Admitad acquired Tapfiliate, which expanded its client base and added Affiliate & Referral Marketing to its list of business solutions.

In September the company announced its tenth country with a local Admitad presence, the USA.

Today over 900 employees in 9 countries are working on solutions to optimize and automate marketing and advertising, monetize traffic, content, and audiences, and develop new directions.