Club Mahindra [CPL] IN Affiliate Program

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Company Description: Mahindra Holidays & Resorts India Ltd., (MHRIL) is a part of the Leisure and Hospitality sector of the Mahindra Group and brings to the industry values such as Reliability, Trust and Customer Satisfaction. Started in 1996, the company’s flagship brand ‘Club Mahindra Holidays.

A Club Mahindra membership creates the perfect setting for you and your family to explore, bond, laugh, feast and make memories that will last forever.

Campaign Description: Club Mahindra is a CPL (Cost per Lead) campaign in which affiliate must divert the traffic to advertiser site which can be converted into interested leads for paid package with Mahindra Holiday's. Advertiser offering their affiliates to run it Top Metro Cities with the targeting of audience which mentioned under the targeting criteria. All allowed promotional methods are selected under traffic source.

Targeting criteria 

Annual Income: 28 + years (Male preferred), 10 lac and above

Targeting - Mumbai, Delhi, Pune, Bangalore, Chandigarh, Hyderabad, Cochin, Maharashtra, Punjab, Delhi NCR, Kerala, Karnataka, UP, Ludhiana, Jaipur, Ahmedabad, Surat, Baroda, Vizag, Indore, Bhopal, Patna, Bhubaneswar, Howrah, Haryana, Dehra Dun, Allahabad, Varanasi, Amritsar, Udaipur, Jodhpur, Ajmer, Bhilwara, Kolkata, Guwahati

Objective: The main objective of the campaign is to deliver leads for paid holiday's packages for Mahindra Holidays.

Basics

Target Group:

  1.        Focus Cities India: Mumbai, Delhi, Pune, Bangalore, Chandigarh, Hyderabad, Cochin, Maharashtra, Punjab, Delhi NCR, Kerala, Karnataka, UP, Ludhiana, Jaipur, Ahmedabad, Surat, Baroda, Vizag, Indore, Bhopal, Patna, Bhubaneswar, Howrah, Haryana, Dehra Dun, Allahabad, Varanasi, Amritsar, Udaipur, Jodhpur, Ajmer, Bhilwara, Kolkata, Guwahati
  2.        Demographics: 28+ (Males preferred)
  3.        Salary: 10L plus+

 

Lead Process:

  1.        Leads are captured in LMS which is the overall leads count including Duplicates, Junk & Invalid Leads
  2.        LMS leads are then forwarded to the client’s call centre team which then contacts the leads citing it Valid or Invalid
  3.        The Valid Lead Count from client’s call centre is the final billing amount

 

In-valid Leads:

The following categories of leads will be fully discounted

  •          Duplicate leads
  •          Junk leads are fully discounted - Numbers such as 9999999999, Leads with incomplete fields etc.
  •          Inactive/not existing numbers
  •          Switched off (in all call attempts made within a week of lead capture)
  •          Wrong Numbers
  •          Outstation
  •          Leads with age below 28 years
  •          Leads disposed as never applied (Aggregator leads are contacted with different communication to ensure the same is fully confirmed)

Quality Benchmarks:

Although the valid lead count will be considered for billing purposes. The performance will be measured on strict quality benchmarks based on Verified% and Non-Qualified%

  •          Verified lead is a lead where the customer has said that he is interested in buying a new Club Mahindra membership
  •          Leads whose salary is below 10 Lakhs will be disqualified
  •          <29 years leads will be completely blocked and will not be passed to client’s CRM
  •          Leads not having a qualified Business as per client’s list AND Car above 7 lacs will be disqualified
  •          NQ% has to be maintained at 20% and below & verification rate has to be 35% and above
  •          “Busy” and “Ringing No Response” leads will not be billed post 10 attempts from call center

All allowed traffic sources are mentioned in the campaign detail.

Authentic promotional methods should be used to promote the campaign.

Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.

Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Last changes were recorded on 31.01.2019

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Allowed
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Forbidden
YouTube Channel Allowed
API traffic Forbidden

Last changes were recorded on 07.08.2018

Reasons for ad space declination