Select your pricing model to increase the number of clients and sales
Cost Per Mille, also called Cost Per Thousand
An online advertising pricing model where an advertiser pays a publisher for every thousand impressions. This model is used in banner advertising.
In most cases impressions are paid at a fixed rate.
Cost Per Click
An online advertising pricing model where an advertiser pays a publisher for a user's click on a banner, link, text placed by the publisher.
The cost of a click is usually fixed by a publisher.
Cost Per Install
In this case, payment is taken for the download and further installation of a downloaded distribution kit. This usually means mobile apps, but applies to desktop as well (like antivirus).
As a rule, advertiser pays a fixed price for every downloaded application.
Cost Per Lead
An online advertising model in which the advertiser pays for an explicit registration from a consumer interested in the advertiser’s offer. Among pricing models, CPL has one of the highest return on investments for advertisers. In CPL campaigns, the publisher hosting the advertisement is only paid when leads are generated. A lead refers to the contact details, or sometimes the demographic details, of an individual interested in the advertiser’s service or product.
Advertiser pays a fixed price for a lead.
Cost Per Acquisition (also called CPS — Cost Per Sale)
Today this is one of the most popular e-commerce payment model, in which payment is made only for specific user actions — the advertisers pay for the sales/acquisitions.
Advertiser either pays a percent of the purchased good price or a fixed price per sale.