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How ‘bots’ are boosting the revenues of publishers
Neha Kulwal, Country Manager | Admitad India, has explained how bots can help publishers to increase their earnings and customer engagement in a more productive manner.
New Mediums Emerging As Dark Horses During COVID-19
The latest data analysed by Admitad suggests that the traffic channels that drive most sales during the lockdown are: blogs, online forms, messengers, and social media groups. These new-age mediums have garnered a huge pie of consumer traffic, driving over 300% growth in the number of orders.
Which online categories drive consumer interest during Lockdown?
Admitad India’s data of recent weeks shows increased spending on online gaming, OTT & software solutions, and online education. The situation has given a boost to new categories that open new vistas for publishers to reach out to their customers.
Admitad Launches $300,000 Social Fund To Support Employees During COVID-19
Admitad has launched a ‘Social Fund’ with a corpus of $3,00,000 for the staff. The initiative to launch the fund was taken after considering the results of an in-house survey in which 20% of the staff confirmed going through mental-stress due to financial loss that their close relatives had suffered during COVID-19 crisis.
Admitad launches a helpline to support advertisers during Covid-19 crisis
Admitad launched a support hotline for the advertisers to suppress the impact of the crisis on your business. Named black swan the helpline promises to bail out advertisers by providing useful advises and how to increase sales efficiency and reduce promotional expenses.
Admitad comes forward to support daily wagers amid COVID-19 lockdown
Admitad India has joined hands with Fiinovation, a global CSR consultant, to distribute essential commodities including food rations, masks, sanitizers and hygiene kits amongst migrant labourers and daily-wage earners in slum regions.
Impact of Coronavirus on different industries
Country Manager, Admitad India- Neha Kulwal, shared some insights based on Admitad analysis, over the recent fluctuations in the various industries in India and especially the shift in consumer behaviour & demand due to the novel outbreak.
Implications / Impact of the Covid-19 Pandemic, on the Business and Industry
The recent outbreak of COVID-19 has affected all the type of industries to a great extent. The impact on the affiliate industry as per the data of Admitad platform has shown mix results. In the time of crisis, we all have to prepare positively with better communication strategies and coordination among partners to prevent panic like situations.
Admitad drove sales worth $65 million through affiliate marketing in India in 20
Admitad Annual Affiliate Report 2020 reveals that the affiliate sector in India has shown a growth of 69.7% with the largest share of sales of 56% from the category of household appliances and electronics and 20.1% from the Online Supermarkets.
Key to good business is good networking
While sharing her opinion networking events, Neha Kulwal-Country Manager- Admitad India, she thinks that great ideas often come with brainstorming. Veterans share their ideas to work and turning them into a real business. Attending events where experts share valuable insights can be extremely instrumental in expanding businesses.