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India edition of Admitad Lounge Sets Business Networking in the Real Party Mode
Remarkably living up to its motto of #WorkHard_PlayHard, Admitad Lounge saw over 300 participants which include advertisers, publishers, industry experts, performance marketing enthusiasts and media representatives coming together and redefining what business networking means in the new decade.
I ‘Bot’ That: How innovative bots are helping online businesses optimize their o
The future will not just be digital – it will be driven by bots. Online businesses across sectors will need to stay ahead of this curve by integrating such bots into their existing processes to streamline and optimise their operations.
How the travel industry benefits from affiliate marketing
Affiliate associations can no doubt drive significant traction for online travel businesses, affiliate networks empower advertisers with the tools to amplify the reach and efficacy of their affiliate campaigns.
Affiliating with growth: Top marketing solution for advertisers and publishers
Affiliate marketing acts as a bridge connecting the two, providing both advertisers and publishers with the necessary means and resources to engage in a mutually profitable relationship. Let's take look at some of the tools provided by affiliate marketing platforms that can be useful for advertisers and publishers to drive business and profitability
5 things marketers should know about the new browser updates
Online marketing keeps on updating and improvising. To serve better to its customers and users, Web browsers like Google Chrome, Safari, and Firefox are integrating anti-tracking technologies in compliance with global data privacy policies. Here are some of the key takeaways that marketers should keep in mind.
In digital-first world, here are some lucrative career options for you
The growing digital connectivity is also driving an evolution of the marketing domain. It is also unlocking lucrative opportunities for next-gen professionals. So, if you are looking to make your name (and money) in this high-growth space, here are some career options for you to choose from...
5 Digital Marketing Tips That Brands Can Use to Drive Sales
Here is a handy guide by Neha Kulwal, Country Manager- India, with five curated tips that advertisers can follow to optimize their digital marketing spending during the festive season and can have the best customer outreach.
A Note for a Modern Marketer: Content Ignites Engaging Conversations
A Note for a Modern Marketer by Country Manager-India, Neha Kulwal, "Our millennial consumers have so many choices available to them today. Such options tie their love of experimenting with newer products and instant gratification. This is why marketers need to think beyond flashy ads and focus on creating a unique value proposition."
The Tech Influence: Understanding the role of affiliate tools in driving influen
CM India- Neha Kulwal talks about technical requirements of new-age publishers "By promoting and advocating products and services, these influencers are serving as brand affiliates. There are many affiliate led tools which give relief from the struggle of technical issues and allow them to focus more on generating engaging content."
Indian advertisers register 46% year-on-year increase in sales
During the Singles’ Day event, cumulative sales-driven for advertisers in India through new-age affiliate channels increased by 46% in value over the corresponding numbers in 2018. Affiliate-driven transactions in the country registered an increase of 33% on November 11, while those on November 12 registered a strong growth of 61%.