15 October 2020
How Partnerships with Affiliate Marketing Networks can Amplify Business Gains for the BFSI Sector
BFSI brands can reap multiple benefits by bringing financial services-focused publishers on board as affiliates. For eg., a finance-based company can sign up with a platform offering various affiliate marketing solutions to promote the BFSI-based company’s services and products, through tailor-made SMS promotions, promotions through telegram, and with specialised content sites and blog portals, owners of which work as ‘affiliates’ to promote the company’s services on their sites.
7 October 2020
Brands helping millennials to maximize their income
Coronavirus pandemic continues to trouble the lives of Indian citizens as they live in isolation, locked up inside their homes, waiting for the situation to get better. To curb a potential outbreak the government and health experts advise people to stay at home as much as possible and to avoid group gatherings at all costs.
24 September 2020
Why brands across categories are launching their own e-commerce sites
Experts say that the cost of user acquisition will be high, but a necessary investment in the initial days. Neha Kulwal, country manager, Admitad India, says that there has been an increase in affiliate marketing initiatives from newly launched e-commerce portals targeted at user acquisition. Brands that wish to leverage social media platforms like Instagram to drive sales also need to first build an e-commerce site.
24 August 2020
During COVID, Affiliate Marketing Is Emerging As a Cost-effective Channel
The most common dilemma for companies is to decide where to focus their marketing budgets on, after investing in one’s own in-house paid channels. ‘Affiliate channels’ often provide desirable solutions, as the performance of such activities can be assessed and paid for.
10 August 2020
YouTuber 2.0: Now Is the Time to Have a Deep Look at the Cost-per-Action Model
The CPA is a vital component of online marketing which is generally measured in cost per acquisition of a customer. As YouTube is massively popular among everyone creating content as well as among the consumers. If you have just started your Youtube channel, CPA can be the best model through which you can monetize your traffic.
13 July 2020
Admitad India witnesses 5X to 25X growth in OTT, education & others
The report highlights the trend and focuses on consumer behavior during COVID-19, the most in-demand online categories among consumers were entertainment, education, games, and Health & Beauty. Admitad India has seen a significant increase of 5X to 25X in growth in the number of orders in certain online categories during the Q2 2020.
29 May 2020
How ‘bots’ are boosting the revenues of publishers
Neha Kulwal, Country Manager | Admitad India, has explained how bots can help publishers to increase their earnings and customer engagement in a more productive manner.
Which online categories drive consumer interest during Lockdown?
Admitad India’s data of recent weeks shows increased spending on online gaming, OTT & software solutions, and online education. The situation has given a boost to new categories that open new vistas for publishers to reach out to their customers.
8 April 2020
Admitad Launches $300,000 Social Fund To Support Employees During COVID-19
Admitad has launched a ‘Social Fund’ with a corpus of $3,00,000 for the staff. The initiative to launch the fund was taken after considering the results of an in-house survey in which 20% of the staff confirmed going through mental-stress due to financial loss that their close relatives had suffered during COVID-19 crisis.
6 April 2020
Admitad comes forward to support daily wagers amid COVID-19 lockdown
Admitad India has joined hands with Fiinovation, a global CSR consultant, to distribute essential commodities including food rations, masks, sanitizers and hygiene kits amongst migrant labourers and daily-wage earners in slum regions.
26 March 2020
Impact of Coronavirus on different industries
Country Manager, Admitad India- Neha Kulwal, shared some insights based on Admitad analysis, over the recent fluctuations in the various industries in India and especially the shift in consumer behaviour & demand due to the novel outbreak.
23 March 2020
Implications / Impact of the Covid-19 Pandemic, on the Business and Industry
The recent outbreak of COVID-19 has affected all the type of industries to a great extent. The impact on the affiliate industry as per the data of Admitad platform has shown mix results. In the time of crisis, we all have to prepare positively with better communication strategies and coordination among partners to prevent panic like situations.