9 February 2021
Advertisers Generated INR 350Cr Via Admitad Affiliate Network
The Indian arm of the globally renowned Admitad Affiliate Network, has experienced a phenomenal expansion of their business through the onboarding of online brands in 2020. The company facilitated INR 350 crores worth sales across various categories of advertisers, who capitalized on India’s move towards digital.
2 February 2021
E-commerce To MarTech: Have We Entered The Next Phase Of The Digital Revolution?
Neha Kulwal, Country Manager India share her opinion around online transformation in 2020, "Changes are observed also in the means adopted by customers, as they aren’t shying away from online shopping. From the initial months of the lockdown, people were confined to their homes, and this has impacted the shopping choices, giving brands across industries an opportunity to leverage e-commerce portals and other models like D2C."
1 February 2021
Growth of performance marketing during 2020 and expectations from 2021
"In the current times, brands which are entirely functional in the online space are not just concerned with brand awareness - they are also focused on getting performance driven results through their marketing activities. This is what is expected from performance marketing, wherein, the advertisers disburse money, based on the generation transactions or qualified leads by marketers. " said Neha Kulwal, Country Manager- Admitad India
20 December 2020
New age Tools for digital platforms to optimise their revenue generation
Digital marketing budgets of companies are receiving traction owing to the efficacy of online platforms. Products are marketed to reach larger audiences, thereby increasing sales by huge margins. Consequently, publishers need to utilize these tools to achieve better results and revenue. Through a compilation of five exquisite tools mentioned below, publishers can make the most of the current times.
10 December 2020
How affiliate marketing emerged as a key driver towards the success of D2C brands
Neha Kulwal, Country Manager- Admitad India dives deep into the trend to gauge the impact of Performance-based D2C marketing enabled brands to thrive in a pandemic-affected economy.Affiliate and owned marketing channels have provided D2C businesses with a powerful strategy to overcome the challenges presented by the pandemic. The efficacy and impact of leveraging these new-age marketing channels are obvious. As these brands continue to employ digital resources, even in the post-COVID world, we can expect them to drive ever-greater growth and scale – paving the way for their long-term success.
27 November 2020
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
The Indian e-commerce industry is known for leveraging the increase in demand during the festival season by announcing seasonal sales, discounts and various offers for customers. In terms of orders across all categories, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. It indicates the extent to which festive season traffic has converted into sales on e-commerce platforms. The interesting trend being that cashback, social media links, email marketing, and coupon options accounted for the highest orders out of the lot.
11 November 2020
How performance-based D2C marketing is powering brands to COVID era
Neha Kulwal, Country Manager, Admitad India, writes about the growing popularity of the direct-to-consumer (D2C) business model and how marketers can best unlock its potential. Performance-based affiliate marketing serves to empower the manufacturer to act upon the opportunities to yield optimum dividends. Affiliate marketing aggregates various types of inventory and traffic sources under a single umbrella. This provides a one-stop-solution to brands to drive superior as well as diversified customer acquisition, without having to worry about how to manage too many partner relationships.
19 October 2020
Vijay Sales partners with Admitad India for affiliate marketing
Admitad India, one of India’s leading affiliate networks has recently on-boarded the electronics retailer Vijay Sales as an ‘exclusive advertiser’ on the platform for their affiliate marketing practices. Affiliate marketing solutions have become the go-to option for several brands due to the rapidly expanding digital economy.
15 October 2020
How Partnerships with Affiliate Marketing Networks can Amplify Business Gains for the BFSI Sector
BFSI brands can reap multiple benefits by bringing financial services-focused publishers on board as affiliates. For eg., a finance-based company can sign up with a platform offering various affiliate marketing solutions to promote the BFSI-based company’s services and products, through tailor-made SMS promotions, promotions through telegram, and with specialised content sites and blog portals, owners of which work as ‘affiliates’ to promote the company’s services on their sites.
7 October 2020
Brands helping millennials to maximize their income
Coronavirus pandemic continues to trouble the lives of Indian citizens as they live in isolation, locked up inside their homes, waiting for the situation to get better. To curb a potential outbreak the government and health experts advise people to stay at home as much as possible and to avoid group gatherings at all costs.
24 September 2020
Why brands across categories are launching their own e-commerce sites
Experts say that the cost of user acquisition will be high, but a necessary investment in the initial days. Neha Kulwal, country manager, Admitad India, says that there has been an increase in affiliate marketing initiatives from newly launched e-commerce portals targeted at user acquisition. Brands that wish to leverage social media platforms like Instagram to drive sales also need to first build an e-commerce site.
24 August 2020
During COVID, Affiliate Marketing Is Emerging As a Cost-effective Channel
The most common dilemma for companies is to decide where to focus their marketing budgets on, after investing in one’s own in-house paid channels. ‘Affiliate channels’ often provide desirable solutions, as the performance of such activities can be assessed and paid for.