20 December 2020
New age Tools for digital platforms to optimise their revenue generation
Digital marketing budgets of companies are receiving traction owing to the efficacy of online platforms. Products are marketed to reach larger audiences, thereby increasing sales by huge margins. Consequently, publishers need to utilize these tools to achieve better results and revenue. Through a compilation of five exquisite tools mentioned below, publishers can make the most of the current times.
10 December 2020
How affiliate marketing emerged as a key driver towards the success of D2C brands
Neha Kulwal, Country Manager- Admitad India dives deep into the trend to gauge the impact of Performance-based D2C marketing enabled brands to thrive in a pandemic-affected economy.Affiliate and owned marketing channels have provided D2C businesses with a powerful strategy to overcome the challenges presented by the pandemic. The efficacy and impact of leveraging these new-age marketing channels are obvious. As these brands continue to employ digital resources, even in the post-COVID world, we can expect them to drive ever-greater growth and scale – paving the way for their long-term success.
27 November 2020
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
The Indian e-commerce industry is known for leveraging the increase in demand during the festival season by announcing seasonal sales, discounts and various offers for customers. In terms of orders across all categories, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. It indicates the extent to which festive season traffic has converted into sales on e-commerce platforms. The interesting trend being that cashback, social media links, email marketing, and coupon options accounted for the highest orders out of the lot.
11 November 2020
How performance-based D2C marketing is powering brands to COVID era
Neha Kulwal, Country Manager, Admitad India, writes about the growing popularity of the direct-to-consumer (D2C) business model and how marketers can best unlock its potential. Performance-based affiliate marketing serves to empower the manufacturer to act upon the opportunities to yield optimum dividends. Affiliate marketing aggregates various types of inventory and traffic sources under a single umbrella. This provides a one-stop-solution to brands to drive superior as well as diversified customer acquisition, without having to worry about how to manage too many partner relationships.
19 October 2020
Vijay Sales partners with Admitad India for affiliate marketing
Admitad India, one of India’s leading affiliate networks has recently on-boarded the electronics retailer Vijay Sales as an ‘exclusive advertiser’ on the platform for their affiliate marketing practices. Affiliate marketing solutions have become the go-to option for several brands due to the rapidly expanding digital economy.
15 October 2020
How Partnerships with Affiliate Marketing Networks can Amplify Business Gains for the BFSI Sector
BFSI brands can reap multiple benefits by bringing financial services-focused publishers on board as affiliates. For eg., a finance-based company can sign up with a platform offering various affiliate marketing solutions to promote the BFSI-based company’s services and products, through tailor-made SMS promotions, promotions through telegram, and with specialised content sites and blog portals, owners of which work as ‘affiliates’ to promote the company’s services on their sites.
7 October 2020
Brands helping millennials to maximize their income
Coronavirus pandemic continues to trouble the lives of Indian citizens as they live in isolation, locked up inside their homes, waiting for the situation to get better. To curb a potential outbreak the government and health experts advise people to stay at home as much as possible and to avoid group gatherings at all costs.
24 September 2020
Why brands across categories are launching their own e-commerce sites
Experts say that the cost of user acquisition will be high, but a necessary investment in the initial days. Neha Kulwal, country manager, Admitad India, says that there has been an increase in affiliate marketing initiatives from newly launched e-commerce portals targeted at user acquisition. Brands that wish to leverage social media platforms like Instagram to drive sales also need to first build an e-commerce site.
24 August 2020
During COVID, Affiliate Marketing Is Emerging As a Cost-effective Channel
The most common dilemma for companies is to decide where to focus their marketing budgets on, after investing in one’s own in-house paid channels. ‘Affiliate channels’ often provide desirable solutions, as the performance of such activities can be assessed and paid for.
10 August 2020
YouTuber 2.0: Now Is the Time to Have a Deep Look at the Cost-per-Action Model
The CPA is a vital component of online marketing which is generally measured in cost per acquisition of a customer. As YouTube is massively popular among everyone creating content as well as among the consumers. If you have just started your Youtube channel, CPA can be the best model through which you can monetize your traffic.
13 July 2020
Admitad India witnesses 5X to 25X growth in OTT, education & others
The report highlights the trend and focuses on consumer behavior during COVID-19, the most in-demand online categories among consumers were entertainment, education, games, and Health & Beauty. Admitad India has seen a significant increase of 5X to 25X in growth in the number of orders in certain online categories during the Q2 2020.
29 May 2020
How ‘bots’ are boosting the revenues of publishers
Neha Kulwal, Country Manager | Admitad India, has explained how bots can help publishers to increase their earnings and customer engagement in a more productive manner.