Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing

The Indian e-commerce industry is known for leveraging the increase in demand during the festival season by announcing seasonal sales, discounts and various offers for customers. In terms of orders across all categories, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. It indicates the extent to which festive season traffic has converted into sales on e-commerce platforms. The interesting trend being that cashback, social media links, email marketing, and coupon options accounted for the highest orders out of the lot.