E-commerce To MarTech: Have We Entered The Next Phase Of The Digital Revolution?

Neha Kulwal, Country Manager India share her opinion around online transformation in 2020, “Changes are observed also in the means adopted by customers, as they aren’t shying away from online shopping. From the initial months of the lockdown, people were confined to their homes, and this has impacted the shopping choices, giving brands across industries an opportunity to leverage e-commerce portals and other models like D2C.”