Growth of performance marketing during 2020 and expectations from 2021

“In the current times, brands which are entirely functional in the online space are not just concerned with brand awareness – they are also focused on getting performance driven results through their marketing activities. This is what is expected from performance marketing, wherein, the advertisers disburse money, based on the generation transactions or qualified leads by marketers. ” said Neha Kulwal, Country Manager- Admitad India