How affiliate marketing emerged as a key driver towards the success of D2C brands

Neha Kulwal, Country Manager- Admitad India dives deep into the trend to gauge the impact of Performance-based D2C marketing enabled brands to thrive in a pandemic-affected economy.

Affiliate and owned marketing channels have provided D2C businesses with a powerful strategy to overcome the challenges presented by the pandemic. The efficacy and impact of leveraging these new-age marketing channels are obvious. As these brands continue to employ digital resources, even in the post-COVID world, we can expect them to drive ever-greater growth and scale – paving the way for their long-term success.