How performance-based D2C marketing is powering brands to COVID era

Neha Kulwal, Country Manager, Admitad India, writes about the growing popularity of the direct-to-consumer (D2C) business model and how marketers can best unlock its potential. Performance-based affiliate marketing serves to empower the manufacturer to act upon the opportunities to yield optimum dividends. Affiliate marketing aggregates various types of inventory and traffic sources under a single umbrella. This provides a one-stop-solution to brands to drive superior as well as diversified customer acquisition, without having to worry about how to manage too many partner relationships.