Why Fantasy Sports platforms are betting big on IPL 2021

Neha Kulwal, Country Manager India- Admitad Affiliate Network has talked about the on-going trend- IPL season in the country and how fanatasy sports platforms investing in online ads and promotions to get people onboard.  She also added, Several promotions are now being run by these  platforms through affiliate marketing, it is proven to be one of the most effective means of generating maximum ROI, while contributing towards customer retention and acquisition through targeted advertising. An added advantage of affiliate marketing is the brands can determine how much to spend for each of the actions based on the customers and audiences they target, allowing them to design their spending based on their priorities.