RummyCircle [CPA, Android] IN Affiliate Program

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  • EPC 18₹
    EPC — average earnings per 100 clicks
  • CR 1.1%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 36.36%
    Average actions-to-clicks ratio for the last 48 hours.
  • Under approval 20.00%
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  • Cookie lifetime 30 days
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  • Avg. hold time 33 days
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  • Average payment time 34 days
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Program Review

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Company Description : RummyCircle is fully owned and operated by Play Games24x7 Pvt. Ltd. Until August 22nd, 2012 Play Games24x7 operated this Rummy site under a different brand name - The re-branding was a recognition of the enormous popularity of Rummy in India. is managed by a professional management team with several years of experience in the online games industry. To find out more about the job opportunities, work culture and the life at Play Games24x7.

Campaign Description : Campaign would be driven via our creatives/banners which would take users to our landing page which would host our APK file, where the CTA would ask them to download the our app/apk. Once the user downloads and installs the app, he will need to signup/register on the app, upon which he would be counted as a successful registration/lead. Once inside the app, the user can play non-cash practice games for free, however, once he deposits the cash for the first time, he would be tagged as a paid player, who could then participate in cash games. Thai's what our eventual goal is, to drive the paid player volumes every month at a sustainable ROI.

We would expect you to optimize for D7 CPA (cost per deposit player) not exceeding 5000, and a minimum D7 ROI of 1.5% (D7 refers to 7 day period from the day of registration/lead).

Campaign description - Is to bring in Rummy playing players and make the deposit. 


Gender - Male, Age - 25 or more, OS: Android 5+

Need to run statewise Campaign

State Code Name : AP Andhra Pradesh, TN Tamil Nadu, KA Karnataka, MH Maharashtra

Campaign will not be running campaigns on SMS and Facebook.

Client will not accept and pay for spillover of more than 10% in non core geographies. 

Please exclude these geographies from all campaigns - Telangana, Odhisha, Kerala and Assam. 

Strictly maintain a cap of 50 to 100 leads on daily basis. We will not pay for any leads for more than 10 to 15%.   

General Terms:

•    All allowed traffic sources are mentioned in the campaign detail.
•    Authentic promotional methods should be used to promote the campaign.
•    Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
•    Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Last changes were recorded on 10.05.2019

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Forbidden
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Allowed
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 10.05.2019

Reasons for ad space rejection