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The following Amended Schedule 1, which may be further amended from time to time by electronic notice to Media Partner, shall supersede Schedule 1 to the Master Campaign Agreement.
Amended Schedule 1 General Terms and Conditions
This Schedule 1 applies as between Advertiser and Media Partner unless superseded in whole or part by written agreement of the Parties.
1. General Terms.
1.1 Any defined terms used in each EIO shall (unless otherwise stated) have the same meaning as set out in the Agreement or this Schedule 1.
1.2 Action shall mean the placing of an order for an Advertiser magazine subscription.
1.3 Advertising Channel shall mean each channel of distribution of Offers set forth in Section D below.
1.4 Approved Action shall mean any Action that is approved by Advertiser.
1.5 Lead shall mean each consumer to whom Media Partner makes an Offer.
1.6 Offer shall mean the making of an offer to consumers by the placement of Creative in an Advertising Channel.
2. Intellectual Property
2.1 For the purposes only of the Media Partner providing its services as defined in the Media Partner Agreement, and subject to the terms and conditions of the Media Partner Agreement, the Advertiser grants to the Media Partner for the duration of each EIO a non exclusive, non-transferable, revocable, world-wide, royalty-free license to use the Advertiser-created advertising content and all other material provided by Advertiser through the Platform for use in connection with EIOs (Creative) only to the extent necessary for the Media Partner to perform its obligations under each EIO. Media Partner will not change or modify the Creative, including any Intellectual Property (as defined in Section 2.2) contained therein, in any way.
2.2 Intellectual Property Â means, collectively, any and all tangible and intangible rights in and to, or associated with: (a) trademarks, trade names and similar rights (whether registered or unregistered together with all goodwill in connection thereto), (b) unregistered and registered designs, (c) works of authorship throughout the universe, including but not limited to, copyrights and moral rights, (d) database rights, (e) rights in computer software, (f) domain names, (g) trade secrets, (h) rights in confidential information, (i) patents, designs, algorithms and other industrial property rights, (i) and all other intellectual property rights (whether now subsisting or in the future created) throughout the universe, however designated, for the full period of those rights (including any extensions and renewals). All Intellectual Property rights in the Creative are exclusively owned by and reserved to Advertiser. Media Partner shall neither acquire nor assert ownership or any other proprietary rights in the Advertisers Intellectual Property or in any derivation, adaptation or variation thereof. Each Party acknowledges and agrees that it shall not acquire or claim any title to the other Partyâ€™s Intellectual Property.
2.3 Media Partner will not change or modify the Creative, including any Intellectual Property contained therein, in any way.
3. Promotional Methods.
3.1 Media Partner shall promote Advertisers products using only those methods approved by Advertiser in writing or prescribed by the Advertiser in an EIO. Notwithstanding anything to the contrary contained herein, Media Partner shall not promote Advertisers products using the following means: (a) Use of Leads obtained other than through intended consumer action, such as through the use of phone books or similar such compilations of personal data; (b) Use of fake redirects, automated software, or other mechanisms to generate Actions; (c) Actions caused by methods that are not in good faith, such as those using any device, robot, Iframes or hidden frames; (d) By displaying any offer for Advertiser s products other than the Creative; (e) For use as give-aways, in fund-raisers, or as prizes in sweepstakes; (f) As part of or in combination with other products not approved in writing in advance by Advertiser; (g) As part of a text messaging marketing campaign (SMS or MMS) to any mobile device or as a part of any subscription offer via text message; (h) As a part of telemarketing efforts; or (i) To anyone who is under the age of 18.
3.2 Media Partner shall not use incentives to promote Advertiser and procure clicks, Leads or sales without the prior written consent of Advertiser and/or The Agency, and Media Partners use of incentives must be in a bona fide way.
3.3 Media Partner shall not publish any Offer to another network or make any Offer through any agency or other third party. Network Media Partners may only promote the Offer through its own internal network of Web sites.
3.4 Media Partner shall provide adequate mechanisms for customers to contact Advertiser for customer service, which shall include, but not be limited to, the email address or other contact information provided by Advertiser.
4. Misuse of Creative.
4.1 The Parties acknowledge and agree that if the Advertiser notifies Media Partner of the unauthorized use of its Creative by the Media Partner then the Media Partner shall immediately cease the unauthorized use of the Creative. Media Partner will promptly notify Advertiser in writing of any unauthorized use of any Creative of which Media Partner is or becomes aware and shall cooperate with Advertiser in the protection, maintenance and defense of any Creative. Any unauthorized use or misuse of the Creative shall result in the non-payment of any and all Approved Actions associated with the Creative.
4.2 If Advertiser or Impact Radius determines that Media Partner traffic is in violation of any of the terms of the Media Partner Agreement, Media Partner will waive any and all rights to Payouts generated via the Approved Actions subject to the violation. Any Payouts forwarded to Media Partner related to the Approved Actions subject to the violation will be immediately refunded by Media Partner to Advertiser.
5.1 Tracking Actions and Calculating Payouts: All tracking and payment processing facilities in relation to the tracking of Actions and calculation of Payouts shall be provided by Impact Radius. Impact Radius shall aggregate Payout payments due from Advertiser to the Media Partner and make Payout payments to the Media Partner in accordance with each EIO. If tracking is disabled prior to the end of the term of any EIO as a result of the Advertisers acts or omissions, and Advertiser continues to receive traffic from Media Partner, then Advertiser shall be obliged to pay Payouts to Impact Radius on a fair and reasonable basis, taking into account Payout provisions contained in the EIO.
5.2 Payout Scheduling. Approved Actions are to be paid 30 days after they are approved by Advertiser.
5.3 Chargebacks: An Action shall not be approved by Advertiser if: (a) the Action is incomplete; (b) a customer has cancelled or returns an Action; (c) the Action is made fraudulently or in an otherwise non-bona fide manner; or (d) the Action is deemed invalid by Advertiser.
5.3 Approval of Actions. Final billable Approved Action numbers are according to Advertiser reporting. Advertiser shall have the sole right to determine the validity of all Actions. Any Actions that do not meet the requirements of or are deemed invalid by Advertiser shall not be approved. 5.4 Media Partner Data Collection. Media Partner may use data collected hereunder, including but not limited to data collected through tracking pixels, solely for its performance hereunder and for no other purpose whatsoever.
6. Representations, Disclaimers and Indemnification
6.1 Representations and Warranties: (a) Each Party warrants, represents and undertakes to the other Party that: (i) it has the full power and authority to carry out the actions contemplated under each EIO; (ii) its entry into and performance of its obligations under the terms of any EIO shall not infringe the rights of any third party or cause it to be in breach of any obligations to a third party; (iii) in relation to all EIOs and at all times in using the Platform it shall comply fully with any and all applicable Laws. (b) The Media Partner represents and warrants to the Advertiser that: (i) the services it renders pursuant to any EIO shall be performed in a professional manner and with reasonable skill and care; (ii) there exists no other agreement or understanding that conflicts with or makes impossible the obligations of Media Partner hereunder; (iii) no action taken by Media Partner under this Agreement shall violate or infringe any third party's Intellectual Property rights; (iv) it will comply with all applicable federal, state and local laws, rules and regulations, including without limitation: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM), the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule, and the rules, regulations, requirements and guidelines of the Federal Trade Commission (FTC), the Federal Communications Commission (FCC), the Association of Magazine Media, and the policies and standards of Advertiser then in effect; (v) it will maintain the types and amounts of insurance required by Section 9 below at all times; and (vi) Media Partner will take no action that would impair the reputation of Advertiser or the quality of the Creative or might jeopardize or invalidate any of the goodwill associated with the Advertiser and its products, and Media Partner shall use its best efforts to promote and maintain such goodwill. 6.2 Indemnification: a. Media Partner will defend, indemnify, and hold harmless Advertiser and its affiliates, their respective shareholders, directors, officers, employees, subcontractors and agents and representatives during and after the Term of any EIO from and against all third-party claims, demands, suits, judgments, settlements, losses, liabilities, deficiencies, and expenses of any nature (including reasonable attorneys fees and expenses associated with government investigations) (collectively, Claims) arising out of or relating to Media Partners activities under this Agreement, including, but not limited to, any actual or alleged: (i) negligent acts or omissions attributable to Media Partner; (ii) breach of a third party's Intellectual Property rights; and/or (iii) breach of any terms and conditions, covenants, representations, performance or warranties made by Media Partner in connection with the Agreement. b. Advertiser will defend, indemnify, and hold harmless Media Partner and its affiliates, their respective shareholders, directors, officers, employees, subcontractors and agents and representatives during and after the Term of any EIO from and against all third-party Claims arising out of or related to Advertisers activities under this Agreement, including, but not limited to, any actual or alleged breach of any terms and conditions, covenants, representations, or warranties made by Advertiser in connection with this Agreement. c. The party seeking indemnification (the Indemnified Party) will give prompt written notice of any Claim to the other party (the Indemnifying Party); provided, however, that the failure by an Indemnified Party to give such notice will not relieve the Indemnifying Party of its obligations under this Section
6.2, except to the extent that the failure results in the failure of actual notice and the Indemnifying Party is prejudiced as a result of such late notice. The Indemnified Party will allow the Indemnifying Party to direct the defense and settlement of any such Claim, with counsel of the Indemnifying Party's choosing, and will provide the Indemnifying Party, at the Indemnifying Partyâ€™s expense, with information and assistance reasonably necessary for the defense and settlement of the Claim. The Indemnified Party will have the right to employ separate counsel and to participate in (but not control) the defense of any such Claim, but the fees and expenses of such counsel will be at the expense of the Indemnified Party unless: (a) the employment of counsel by the Indemnified Party has been authorized in writing by the Indemnifying Party; (b) the Indemnified Party has been reasonably advised by its counsel in writing that there is a conflict of interest between the Indemnifying Party and the Indemnified Party that bears on the defense of the Claim (in which case the Indemnifying Party will not have the right to direct the defense of the Claim on behalf of the Indemnified Party); and/or (c) the Indemnifying Party has not in fact employed counsel to assume the defense of the Claim within a reasonable time following receipt of a notice given pursuant to this Section 6, in each of which cases the reasonable fees and expense of such counsel will be at the expense of the Indemnifying Party. An Indemnifying Party will not be liable for any settlement of a Claim effected without its written consent (which consent will not be unreasonably withheld or delayed), nor will an Indemnifying Party settle any such Claim without the written consent of the Indemnified Party (which consent will not be unreasonably withheld or delayed). No Indemnifying Party will consent to the entry of any judgment or enter into any settlement that does not include as an unconditional term thereof the giving by the claimant or plaintiff to the Indemnified Party a release from all liability with respect to the Claim.
6.3 Limitations of Liability: (a) Except with respect to a Party's indemnification obligations hereunder, the liability of each Party to any other Party in contract, tort (including negligence or breach of statutory duty, misrepresentation or otherwise) or for any other common law or statutory cause of action or otherwise arising by reason of or in connection with this Agreement and each EIO shall be limited to the Payouts fees paid by Advertiser to Media Partner through Impact Radius pursuant to EIOs. (b) Except with respect to a Party's indemnification obligations hereunder or Media Partners misuse of the Creative, NEITHER PARTY WILL BE LIABLE FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, ECONOMIC, SPECIAL, EXEMPLARY OR PUNITIVE DAMAGES, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
7. Confidential Information. "Confidential Information" means all confidential information and data of whatever nature, whether in tangible or intangible, written, oral or in any other form such as: (a) trade secrets, financial, and technical information, customers, prices, discounts, margins, (b) any information that is marked confidential, proprietary or the like, or (c) is of such a nature as the Receiving Party should reasonably know that the Disclosing Party would want the information kept confidential. A Party receiving Confidential Information ("Receiving Party") from the other Party ("Disclosing Party") agrees to (a) hold all Confidential Information in confidence and protect it with the same degree of care with which the Party protects its own Confidential Information; (b) use such Confidential Information only for the purposes of this Agreement and as permitted by this Agreement; (c) not copy or otherwise duplicate such Confidential Information, except for the purpose of this Agreement; and (d) restrict disclosure of such Confidential Information solely to those employees and agents with a need to know such Confidential Information for the purposes of this Agreement, who are told of its confidentiality and who are bound to protect the same. The foregoing obligations shall not apply to any information designated as confidential if, prior to any release of such information, such Confidential Information: was already known to it, free of any obligation to keep it confidential; is or becomes publicly known through no wrongful act of the Receiving Party; was received from a third party without any restriction on disclosure; was disclosed to third parties by the Disclosing Party without any obligation of confidentiality; or is approved for release by prior written authorization of the Disclosing Party. If the Receiving Party receives a request pursuant to a court order, governmental body request or other legal process to disclose the Disclosing Party's Confidential Information, the Receiving Party shall promptly notify the Disclosing Party and reasonably assist the Disclosing Party, at the Disclosing Party's expense, in obtaining a protective order requiring that any portion of the Confidential Information required to be disclosed be used only for the purpose for which a court issues an order or as otherwise required by law.
8. Data Ownership and Security and Privacy.
8.2. Media Partner represents and warrants that it will, at all times, comply with (i) the Children's Online Privacy Protection Act of 1998; (ii) the Data Protection Act of 1998; (iii) the CAN-SPAM Act of 2003; and (iv) any other applicable laws and regulations regarding the transmission, storage, collection and use of electronic data applicable to their performance of their respective obligations under the Media Partner Agreement.
8.3 Media Partner represents and warrants that the use of its database of Leads contacted as a part of the Media Partners services under an EIO will not violate any applicable laws and regulations regarding the transmission, storage, collection and use of electronic data applicable to their performance of their respective obligations under such EIO.
9. Insurance. During the term of any EIO and for the applicable statute of limitations period thereafter, Media Partner will maintain commercial general liability insurance on a per occurrence form, including broad form coverage for contractual liability, property damage, products liability, bodily injury, advertising injury and personal injury liability as those terms are defined in Insurance Services Office Form CG00-01-01-96 or its equivalent, with minimum coverage limits of no less than one million dollars (US $1,000,000) per occurrence/two million dollars ($2,000,000) in the aggregate. Media Partner shall cause Advertiser to be named as an additional insured under Media Partners liability insurance policies. Media Partner will maintain in full force and effect at all times such Workers Compensation Insurance as is required by applicable law and Employers Liability Insurance with minimum limits of one million dollars (US $1,000,000) per occurrence. Media Partner will obtain insurance coverage under this Section 5 that is primary to any separate insurance maintained by Advertiser, regardless of the Other Insurance or similar provisions of Advertisers and Media Partners respective insurance policies. Media Partner will deliver to Advertiser, upon request, a certificate or certificates of insurance evidencing the coverage required by this Section 9 and give Advertiser written notice of cancellation, non-renewal or of any material change in coverage in accordance with the policy terms. Policies shall be written with a licensed insurance company with a Best Rating of no less than A-VIII.
10.1 Waiver of Remedies: No forbearance or delay by either Party in exercising or enforcing the provisions of this Agreement or an EIO shall prejudice or restrict the rights (whether provided by this Agreement, an EIO or by law) of that Party nor shall any waiver of its rights operate as a waiver of any subsequent breach. No right, power or remedy herein conferred upon or reserved for either Party or available by law is exclusive of any other right, power or remedy available to that Party (whether under this Agreement, an EIO or at law) and each such right, power or remedy shall be cumulative.
10.2 Assignment: Media Partner may not assign any or all of its rights under this Agreement or an EIO, or transfer or sub-contract any or all of its obligations under this Agreement or an EIO, without Advertisers prior written consent.
10.3 Audit rights: Each Party agrees to maintain adequate books and records relating to its compliance with the terms of this Agreement during the term of this Agreement and for a period of one (1) year thereafter. Copies of such records shall be made available to the other party upon written request. An officer of the party supplying the records shall certify the authenticity of the copies.
10.4 Notices: All notices which are required to be given under this Agreement shall be in writing. Notices of termination of an EIO by Advertiser for convenience shall be made via the Platform. All other notices shall be sent to the postal address or facsimile number of the Party as provided via the Platform, as such address may be updated from time to time. Any such notice may be delivered personally or by first class pre-paid letter (or by air-mail if overseas) or by facsimile transmission, and shall be deemed received, when delivered (if by hand); or if by mail 5 (five) days after deposit in mail, if by facsimile transmission, when successfully dispatched in full.
10.5 Governing Law and Venue: Unless the Parties mutually agree otherwise in writing, this Agreement, Schedule 1 and each EIO shall be governed by the laws of the State of New York.
10.6 Independent Contractors. The Parties to the Agreement, their agents and employees, shall remain independent contractors, and shall not be held as an agent, employee, partner, or joint venturer of the other party.
11. No Virtual Currency traffic allowed without prior written permission from the Advertiser or the Agency.
Последние изменения были зафиксированны 06.07.2017
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Последние изменения были зафиксированны 06.07.2017