Общие правила

1. De-duplication policy

Affiliate transactions are not de-duplicated against other marketing channels. Should this change, affiliates will be given notice in writing.

2. Affiliate activity restrictions

a. Site content

· Affiliates may not promote the Nike brand on any site containing content of a pornographic, hateful or violent nature. This is including, but not limited to images of sexual acts, nudity, graphic imagery, fetishes, weaponry and violent acts and content that is discriminatory or derogatory

b. Domain registration

· Affiliates may not register or operate domains containing Nike or any similar brand term

c. Paid search

· No direct linking to the Nike official site is permitted

· Affiliates a reminded to make sure the “no follow” value is assigned to the rel attribute of the HTML a element as this will instruct search engines that the hyperlink should not influence the link target's ranking in the search engine's index.

· Affiliates are expressly forbidden from bidding on Nike brand terms, misspellings or variants on all search engines and similar services

· A sample of brand terms is given below, however this list is not exhaustive. Please add these terms as negatives to your paid search campaigns:

· Nike, Nikestore, store.nike.com, nike-store, nikestore.com, nike.com, nike.co.uk, nike store, nike trainers, nike clothing, nike shoes, nike football, nike running, nike ID, nikeid, nikeid.com, nike-id, nike+, nike +

· Affiliates are not permitted to use “Nike” within their ad headers or within the display URL. This also includes shopping search / image search and all other bidding services through search engines. Affiliates may not use the Nike brand in any subdomain or subfolder within their display URL, e.g. www.nike.mywebsite.com or www.mywebsite.com/nike

· Affiliates do, however have permission to use the brand within the ad text itself

d. Voucher code sites

· Please note the Nike Turkey affiliate programme does not currently offer voucher codes for affiliates to promote. Voucher code affiliates may promote generic offers such as free shipping (when available) or clearance items

· Unauthorised promotion of any voucher code for Nike Turkey is not permitted. Any affiliate found to be displaying unauthorized vouchers will have transactions declined and may be suspended from the campaign

e. Retargeting

· Retargeting directly to the Nike site is not permitted. This includes email, paid social and display retargeting. Affiliates are permitted to perform retargeting to customers to direct them to their own sites, however, the affiliate’s brand must be clearly displayed within the ad

f. Email marketing

· Affiliates are permitted to include Nike in newsletters featuring a range of brands, where this newsletter is sent to the existing audience of an affiliate site

· Affiliates may send souls emails featuring Nike to the existing audience of an affiliate site as long as they have express written permission and have provided creative for sign off

· Specialist email affiliates are those that own, lease or operate a database not generated from their own corresponding affiliate site, but sourced through other means. These affiliates should contact their personal admitad manager or admitad support to discuss their campaigns and may not operate without prior written approval and creative sign off

3. Notice periods

Affiliates will be given fair warning of any change to these terms and conditions. Where a breach is identified, affiliates will be contacted immediately and must respond within 48 hours or may be suspended from the campaign.

Последние изменения были зафиксированы 20.11.2018