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Major E-commerce Players Have Stalled in Brazil—But the Fight Is Only Beginning
The rising tide of international e-com has been slow in fully spreading throughout Latin America’s biggest market. But this doesn’t mean it’s dead. The market is alive and thriving in Brazil. It’s important to be mindful of the fact that one central characteristic defines it: Monopolization in terms of market share as well as advertising turnover.
What You Need to Know About E-Commerce Marketing Trends in Emerging Markets
By Caiki Flaeschen, Brazil Country Manager, Admitad.
Influencers such as bloggers, Instagram models, and Youtube content creators have continued to gain more prominence in the marketing sphere. A global trend, influencer marketing is an easy way to gain access to thousands of followers on social media.