Women’secret HU

We were born in 1992 with the intention of becoming the brand of intimacy for all women. Today, it is the largest underwear, sleepwear and swimwear brand in the market, with brand awareness of almost 90% and a female workforce of over 98%. A feminine, universal and inclusive brand that wants women to feel beautiful, comfortable and sexy, anytime and anywhere. That's why we offer the widest range of products to meet all your needs. Currently, Women'secret works with a team of more than 1,300 people who take care of the design, manufacture and sale of clothing down to the smallest detail, and this is what has allowed us to occupy the first place in the market of the clothing intimacy sector. In addition, the brand has a strong commitment to women, which has led to the "Sí, me importa" ("Yes, it matters") initiative to fight against breast cancer, a movement that has won numerous awards in both the business and medical worlds. We have decided to accompany women through all the stages and moments of their lives, the good and the not so good. We are, ultimately, the brand of ALL women and we want to accompany them throughout their lives.

Women'secret focuses on women, adapting to each woman's personal style. Comfortable home, sleep and swimwear, putting well-being at the forefront and adapted to the latest trends. It is a feminine, universal and inclusive brand that wants all women to feel beautiful, comfortable and sexy, anytime and anywhere. This is why we offer the widest range of products that can satisfy all your needs at a reasonable price. The target audience consists of women from 25 to 45 years old, sharing very defined personality attributes: a feminine, committed, practical, resolute, dynamic, empathetic and supportive woman. The brand's flagship products are underwear, pyjamas and swimwear. The average ticket in the store varies between 10-12 €, although it also varies a lot depending on the season. The most important selling times during the year are during the winter and summer sales, during the week of Black Friday and, of course, at Christmas.