Admitad in 2025: Smarter Tracking, Faster Payments, and Flexible Partner Ecosystem

2025 was a defining year for Admitad. As partner marketing continued to evolve — with stricter privacy regulations, growing demand for transparency, and increasing pressure on performance — advertisers also began selling through a wider variety of channels than ever before.

Marketplaces, mobile apps, creators, loyalty programs, fintech platforms, and embedded environments all became part of the customer journey. As a result, traffic sources grew more diverse, fragmented, and harder to measure consistently.

Against this backdrop, our focus stayed clear: smarter tracking, flexible monetization models, and scalable solutions that help advertisers and publishers operate confidently across multiple channels and touchpoints.

Here’s a look back at the key initiatives and strategic focus areas that shaped Admitad in 2025 — and a look ahead at what’s coming next.

Key Initiatives That Shaped 2025

Smart Tracking (Server-to-Server)

In 2025, server-to-server (S2S) tracking became a strategic foundation of Admitad’s approach to performance marketing. As the industry moved further toward a cookieless reality, S2S enabled advertisers and publishers to protect attribution accuracy, reduce data loss, and ensure stable performance across channels.

Throughout the year, we shared real-world case studies and practical insights showing how server-side tracking improves transparency and long-term scalability.

Faster Payments

For publishers, payout speed is not a feature — it’s a necessity. In response to market demand we’ve launched Instant Payout Lite, enabling faster and more predictable payouts while maintaining compliance and risk management standards.

This update helped publishers improve cash flow and scale traffic with greater confidence.

Lowering the Technical Barrier for Advertisers

To support the growing eCommerce ecosystem, Admitad launched the official Tracking Plugin for Shopify, allowing merchants to set up reliable tracking with minimal technical effort and faster time to launch.

This initiative reduced onboarding friction for advertisers and helped bring performance marketing closer to product and growth teams.

Faster Onboarding for New Publishers

The Admitad Demo Onboarding Offer was introduced to help new publishers get started quickly — explore offers, test monetization models, and understand platform value without unnecessary complexity.

Expanding the Ecosystem

In 2025, Admitad continued to strengthen its ecosystem by clearly structuring and scaling its core business models — each designed to support different partner types, traffic sources, and growth strategies.

• Admitad Perform
  The foundation of classic affiliate performance marketing, enabling advertisers to scale sales through CPA-based partnerships with content, cashback, coupon, and comparison publishers.
• Admitad Creator
  A performance-driven creator model connecting brands with influencers and creators through CPA and hybrid mechanics. This direction was further strengthened through integration with Takefluence and automation tools like DM Rush for Instagram, enabling creators to monetize traffic at scale.
• Admitad Rewards
  A loyalty-focused model built around cashback, rewards, and incentives to drive repeat purchases and long-term customer value.
  In 2025, this model expanded further with card-linked offers, enabling seamless offline-to-online attribution and automatic rewards based on real card transactions.
• Admitad Flow
  A flexible solution for managing custom traffic flows, increasing brand awareness, and advanced partner setups — supporting advertisers with more complex funnel and traffic strategies.
• Admitad Seller
  Designed for marketplace and eCommerce sellers, including dropshipping models, enabling scalable monetization across platforms and regions.
• Admitad Mobile
  Focused on mobile-first growth, combining attribution, deep linking, and partner marketing — strengthened through strategic partnerships such as Branch.

Together, these models reflect Admitad’s broader approach to partner marketing: supporting performance across channels, formats, and user journeys — while giving advertisers and publishers the flexibility to scale in ways that fit their goals.

Strengthening Market Presence Through Product-Led Expansion

In 2025, Admitad continued to strengthen its positions in core markets while gradually expanding its global footprint, including APAC region.

Growth was driven through product adoption and ecosystem development. Core solutions — Perform, Creator, Rewards, Mobile, Flow, and Seller — were scaled across markets, enabling advertisers and publishers to adopt new monetization models without changing platforms or workflows.

Knowledge, Education, and Industry Dialogue

Beyond products and partnerships, 2025 was also about sharing expertise and building transparency across the industry.

• 🎙 Podcast: Anna Gidirim, CEO of Admitad, on the Offervault Affiliate Marketing Show
  👉 https://www.youtube.com/watch?v=3IpxtmESsz0&t=4s
• 🎥 Webinar: Conversion Tracking & Attribution Transparency
  👉 https://www.youtube.com/watch?v=FjX1YRZfCuU
• 📘 Free eBook: Everything You Need to Know to Start in Affiliate Marketing
  👉 https://guide.admitad.com/en/
• 📱 Complete Guide to Mobile Advertising
  👉 https://www.admitad.com/blog/complete-guide-for-mobile-advertising/

Looking Ahead: Admitad One in 2026

As we close out 2025, we’re already shaping the next evolution of partner marketing.

In 2026, Admitad will introduce Admitad One — a super-app approach to partner marketing designed to simplify how advertisers manage performance and how publishers track and scale results.

More details coming in 2026.

We want to thank all our advertisers, publishers, and partners for their trust, collaboration, and shared ambition throughout the year. Wishing you a successful, inspiring, and high-impact New Year — and even greater achievements in 2026.