Admitad Launches Official Tracking Plugin for Shopify

Admitad Launches Official Tracking Plugin for Shopify

Table of content

Why this matters for Shopify merchants

Who should use it

Key features at a glance

Installation basics

Current limitation

Start tracking smarter today

Admitad is excited to announce the release of our official Admitad Tracking Plugin for Shopify — a simple, reliable, and efficient way for Shopify store owners to track orders, attribute conversions, and fully optimize their affiliate marketing campaigns.

Why this matters for Shopify merchants

Affiliate marketing is one of the most effective channels for e-commerce growth, but proper tracking has always been a challenge — especially with evolving browser policies, privacy measures, and ad blockers. Our new plugin solves this by ensuring:

  • Seamless order tracking — both for purchases made via affiliate links and those using unique promo codes.
  • Accurate attribution — powered by Admitad’s Last Paid Click model, independent from Shopify’s analytics or GA4.
  • Resilient back-end operation — unaffected by ad blockers, ensuring clean and complete data flow.

This means merchants get a transparent, trustworthy view of affiliate performance without relying on third-party tools.

Who should use it

The plugin is designed for Shopify merchants running affiliate programs on Admitad who want to:

  • Streamline their technical setup
  • Gain more reliable tracking results
  • Save development resources while maintaining full transparency into campaign performance

Key features at a glance

  • Independent attribution model (Last Paid Click), that is important for traffic sources like cashback services and loyalty programs. 
  • Order-level transparency, with additional notes showing affiliate source and Admitad click ID.
  • Automatic transfer of order data (ID, currency, amount, discount codes) into Admitad.

Installation basics

Getting started is quick and simple:

  1. Register as an Admitad advertiser and request your campaign_code and postback_key from your manager.
  2. Install the Admitad Tracking Plugin from the Shopify App Store.
  3. Enter your campaign details, set cookie lifetime, and define tracking parameters.

From there, the plugin works automatically in the background — ensuring every eligible order is correctly tracked and attributed.

Current limitation

At this stage, the Admitad Tracking Plugin has a few important restrictions to keep in mind:

  • Single target action support — the plugin currently tracks only one target action per campaign (for example, “Paid Order”).
  • No support for custom checkout setups — the plugin does not yet work with stores using third-party or modified checkout solutions (such as Kwik COD & Checkout or Razorpay COD & Magic Checkout). These payment gateways rely on custom events within Shopify, which are not compatible with the plugin at this time.

Start tracking smarter today

If you’re a Shopify merchant working with Admitad, this plugin will make your life easier, your data more accurate, and your affiliate campaigns more effective.

Try the Admitad Tracking Plugin for Shopify today and unlock a smoother path to affiliate-driven growth.

Admitad
Admitad
Admitad is a German IT company headquartered in Heilbronn that develops and invests in services for media buying, increasing sales and attracting customers through online advertising, traffic and content monetization and earnings using a single platform.
Founded 2009-09-01, Lise-Meitner-Str, Heilbronn
Founder Alexander Bachmann
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