Carrefour & Revolut: Online buyers increased by over 50%

Driving Online Growth Through Smart Cashback Integration

Carrefour Poland, one of the country’s largest FMCG retailers, has long dominated the offline grocery sector. However, as digital shopping behaviors evolved, the brand sought to accelerate growth in its online channel — without undermining its in-store business.

In March, Carrefour launched an ongoing online campaign in partnership with Revolut through Admitad Rewards, leveraging Revolut’s built-in audience and real-time cashback capabilities to engage both existing and lapsed customers.

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Challenge

Despite Carrefour’s strong offline presence, online sales represented a smaller share of total purchases. The key challenges were:

• Re-engaging existing customers who had not shopped online recently.
  
• Attracting new customers to the e-commerce channel.
  
• Testing a new type of tracking and incentive model that could run seamlessly — without requiring users to click or activate an offer.
  

Carrefour needed a low-friction, performance-driven solution that could deliver measurable results while maintaining brand alignment.

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Solution

Through Admitad Rewards, Carrefour’s online offer was integrated directly within the Revolut app, giving users immediate access to exclusive cashback incentives (“RevPoints”) every time they shopped at Carrefour Online.

Key elements of the activation included:

• Always-on visibility inside Revolut, ensuring ongoing exposure to millions of users.
  
• Instant RevPoint rewards — users received their cashback notification immediately after the purchase, boosting satisfaction and repeat behavior.
  
• Seamless user journey — no manual activation or promo code required, eliminating friction and driving higher conversion.
  

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Results

The campaign quickly proved its efficiency — originally planned as a one-month test, it was extended indefinitely and remains active.

Over the first four months, transactions grew by 46%, while the number of new online buyers increased by over 50%.

The immediate cashback experience encouraged repeat purchases and helped convert hesitant users into active online shoppers.

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Key Insights

• Behavioral impact: Instant rewards significantly improved customer retention and shifted user preference from offline to online shopping.
  
• Scalable model: FMCG brands can successfully boost e-commerce sales when connected with the right incentive mechanism and audience.
  
• Always-on potential: When results exceeded expectations, Carrefour chose to keep the campaign permanently active — a testament to its performance and efficiency.
  

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