Reliable Tracking with S2S Migration

Success story: Admitad and Méliuz

The Challenge

Before migrating to Server-to-Server (S2S), the program’s tracking relied on browser-based methods — highly vulnerable to:

• ad blockers
• cookie restrictions
• redirect failures
• cross-device user journeys

For a high-volume publisher like Méliuz, this could mean real revenue loss: missing conversions, lower EPC, and an increase in operational workload due to disputes and inconsistent validations.

Results (45 days before vs. 45 days after migration)

The adoption of S2S brought an immediate improvement in tracking efficiency. The data clearly shows how the new model impacted the publisher:

• Clicks: –3.7%
• Tracked actions: +79%
• EPC: +84%

What these numbers reveal

Even with a small 3.7% decline in clicks — totally normal for traffic fluctuations — the channel’s real performance jumped:

• Tracked actions nearly doubled, proving that the previous tracking model was losing real conversions.
• EPC grew by 84%, showing that each click now delivers more value thanks to accurate attribution.

Most importantly: the traffic already existed — what changed was the precision of the tracking.

Direct Benefits for the Publisher

1. More commissions, instantly

With almost double the attributed actions, Méliuz began receiving commissions for conversions that previously went untracked.

2. Confidence in tracking

The S2S integration eliminated doubts about “missing sales” and brought full transparency to performance analysis.

3. More incentive to invest traffic

With higher EPC and more stable conversions, Méliuz now has stronger confidence to:

• increase exposure
• send more qualified traffic
• boost promotional activities

4. Fewer disputes and less manual work

With fewer inconsistencies came fewer:

• support tickets
• complaints
• manual verifications
• delays in order approval

The S2S migration proves that precise tracking is essential for publishers to monetize their traffic fairly and efficiently.

This case reinforces that S2S is not just a technical upgrade — it is a strategic advantage for high-performing publishers.

About Méliuz

Launched in 2011, Méliuz is one of Brazil’s leading coupon and cashback platforms, connecting millions of consumers to offers from hundreds of brands. An Admitad publisher since 2019, Méliuz has always prioritized reliable data and precise attribution to maximize partner performance.
meliuz.com