Order placed, user activated: mobile growth at scale

Success Case: Delivery App & Admitad Mobile

About the advertiser

As one of the leading delivery platforms in Latin America, the app operates in a highly competitive environment, marked by rising acquisition costs and a consumer that is increasingly demanding, connected, and distributed across multiple channels.

In Brazil alone, 2023 recorded more than 10.2 billion app downloads with 150 million active users — a scenario that demands fast, relevant, and highly personalized experiences.

To ensure scalable growth, maintain its competitive edge, and efficiently acquire new users, the app invested in performance-driven mobile advertising, prioritizing scale, transparency, and sustainable growth.

The Challenge

The objective was clear:
Grow the active user base while maintaining quality, profitability, and efficiency in media investment.

Additionally, the brand needed to:

• Build a strong growth strategy without increasing CPA;
• Reactivate inactive users as a lever for incremental growth;
• Structure a fully data-driven, user-centric, performance-oriented model.

The Solution

Multi-Layered Performance: a complete mobile marketing strategy

The strategy was built on a diversified, intelligent, and result-oriented media ecosystem:

Diversified media mix
A combination of direct in-app placements and SSPs ensured scalable reach with high-quality traffic.

Data-driven targeting
Advanced use of behavioral data and intent signals to personalize campaigns.

Outcome-based cost model
Payment only for real actions — such as installs and activations — maximizing ROI.

Integrated measurement
Transparent tracking across the entire user journey, from click to activation.

Continuous optimization & anti-fraud
Real-time adjustments ensured integrity, efficiency, and protection against invalid traffic.

User re-engagement
Strategic reactivation campaigns designed to drive incremental revenue.

OEM Marketing & Intent Signals

Integration with native device channels (OEM) and behavioral signals — such as location, habits, and interactions — enabled highly relevant messaging delivered at the right moment, without compromising the user experience.

Results

✅ Goals achieved

• Acquisition: High volume of qualified users within target CPA
• ROI: Higher return compared to traditional acquisition channels
• Re-engagement: Inactive users successfully reactivated

📊 Performance metrics

• 59 million clicks
• 47.3K activations
• 2% conversion rate per 1,000 clicks

Validated hypotheses

• Growth: Performance-driven mobile advertising enables scalable expansion.
• Quality: A diversified media mix preserves user quality and reduces reliance on major platforms.
• Efficiency: Continuous optimization and anti-fraud ensure safe, effective, and transparent campaigns.

About Admitad Mobile

Admitad Mobile connects brands with millions of qualified users worldwide, offering end-to-end mobile advertising solutions — from acquisition to re-engagement, focused on scalable growth, transparent measurement, and integrated anti-fraud protection.

Want to achieve results like these?
Talk to an Admitad specialist and discover how mobile performance can accelerate your app’s growth.