CLO drives triple transactions and boosts online revenue.

Case Study: iHerb x Plata

Global wellness retailer iHerb partnered with Plata Bank and Admitad to launch a Card-Linked Offer (CLO) campaign in Mexico — marking one of the first initiatives of its kind in Latin America. The goal was simple yet ambitious: boost online sales and test the CLO model as a new customer acquisition channel in the region.

Challenge

Entering new markets like Mexico can be complex, especially for global brands seeking high-quality, purchase-ready traffic.

Traditional digital channels were becoming saturated, and iHerb needed a solution that could:

• Reach users with high purchase intent;
• Operate within a trusted environment;
• Deliver measurable results without relying on cookies or additional clicks.

Solution

With CLO technology, iHerb connected directly to Plata Bank’s engaged user base through its mobile app.

Here’s how it worked:

1. Offer Visibility: Plata users discovered personalized cashback offers from iHerb inside their banking app.
2. Frictionless Purchase: When users made a purchase with their linked card, the transaction was automatically tracked.
3. Instant Reward: After checkout, customers received cashback directly in their Plata account — no browser, no activation clicks.
4. Verified Performance: All transactions and new user data were validated by Plata’s banking system, ensuring transparency and trust.

This seamless experience benefited both sides — users enjoyed tangible rewards, while iHerb gained loyal, high-intent customers.

Results

The campaign exceeded expectations from the very first activation:

• Transactions increased by +151%, tripling compared to the pre-campaign period.
• GMV grew by +127%, confirming the strong revenue-driving power of CLO.
• iHerb also received positive customer feedback and enjoyed greater visibility through Plata’s app and social media presence.

Remarkably, we managed to double the GMV and continue to see growth,” — iHerb Local Team

Impact

This collaboration between iHerb, Plata, and Admitad proved that Card-Linked Offers can be a high-performing, scalable acquisition channel in emerging markets like LATAM.

By integrating seamlessly into banking ecosystems, iHerb reached users in a trusted, everyday environment — driving measurable results without additional steps or tracking complexity.

Key Takeaways

• CLO campaigns can triple engagement and conversion rates in just weeks.
• Banking apps provide a high-intent, loyal audience base.
• The cashback experience enhances brand trust and long-term retention.
• CLO is a cookie-free, performance-based solution — ideal for today’s privacy-first digital landscape.