TikTok Lite [Android, CPI/CPA] BR

TikTok Lite BR

Benefits for Customers

• Fabulous content: Watch millions of videos selected specifically for you. TikTok Lite adapts to your tastes to keep you entertained with interesting content every day.
• Time-limited activity: Designed specifically for TikTok Lite users to complete challenging tasks and earn great rewards.
• Immersed experience: No e-commerce, the purest and fastest viewing experience, focusing only on what you intend to see.
• Data Saver: Save up to 20% on data usage.
• Smaller App Size: Only 13MB, perfect for devices with limited storage.
• Lower Data Usage: Optimized to consume less data, ideal for users with limited traffic or unstable network connections.
• Better Compatibility: Works on a wide range of devices, including older models or those with lower specifications.
• Reduced Load Times: Streamlined design and fewer features offer faster load times, enhancing the overall experience.

Target Audience Profile

• Gender: Both female and male
• Age Range: 18–60 years old
• Income Level: All
• Occupation: All
• Marital Status: All
• Other Criteria: Users interested in entertainment, short-form video content, and social media engagement

Brand Positioning Guidelines

• Publishers should highlight:
• Quality content: Emphasize the personalized, engaging video experience
• App performance: Lightweight, fast-loading, low data consumption
• User benefits: Time-limited challenges, rewards, immersive experience
• Recommended phrases: “Fabulous content,” “Data Saver,” “Immersed experience,” “Smaller App Size,” “Optimized for all devices”

Creative Approval

• Yes, only if publishers are creating video content on social media

Additional Rules or Restrictions

• Avoid inappropriate content, including sexual imagery, revealing clothing, violence, profanity, firearms (real or simulated), alcohol, tobacco, gambling, and politically or religiously sensitive topics.
• Use the correct brand name: Always write TikTok Lite correctly (e.g., avoid "tiktok Lite," "Tiktok Lite," etc.).
• Do not compare TikTok and TikTok Lite negatively: Avoid discrediting TikTok to promote TikTok Lite.
• Follow the TikTok Community Guidelines when creating promotional content.