How Admitad Can Bridge the Gap Between OEMs and Advertisers

In the connected ecosystem of today, Original Equipment Manufacturers (OEMs) have transcended producing hardware to become leading digital enablers with an immense potential to drive purchase behavior. Conversely, advertisers are always on the lookout for new, measurable, and significant ways to connect with high-intent users. Sometimes, these two stakeholders are disconnected. This is a perfect moment for Admitad to fit as a bridge provided by OEMs and advertisers in a connection driven by technology, partnerships, and performance.

The Challenge: Disconnected Ecosystems

OEMs, ranging from smartphone makers to laptop producers to software platforms, have unparalleled access to consumers at critical digital touchpoints. They can prompt relevant offers at the right moments through pre-installed apps, recommendation feeds, and the user onboarding experience. Unfortunately, there is typically limited direct access to advertisers or authenticated monetization channels for many OEMs. It is complicated for advertisers to get access to an OEM environment because it could be more involved to integrate, there’s usually less transparency, or there’s a lack of understanding of the potential traffic of the OEM. This leads to missed opportunities for everyone.

The Solution: Admitad Mobile

Admitad’s ecosystem aims to connect OEMs with advertisers at a global scale in a transparent, scalable, performance-driven fashion. Here’s how Admitad connects OEMs and advertisers as a first party in OEM ecosystems: 

1. Entry to a global Advertiser Ecosystem

Admitad allows OEMs to instantly tap into new revenue streams, with thousands of advertisers across a broad collection of verticals, including e-commerce, fintech, travel, gaming, and many more. Advertisers can leverage OEM traffic that is legitimate and verified in terms of high intent, resulting in greater conversion rates and ROI.

2. Data-Driven Attribution and Transparency

Admitad’s tracking and attribution technology provide complete transparency: OEMs and advertisers can view clicks, installs, and conversions in real time, with attribution models that are accurate, safe from fraud, and designed to ensure equitable payout practices.

3. Compliant and Brand Safe

Admitad ensures that all partnerships are compliant with data privacy and brand safety regulations. OEMs can confidently onboard advertisers. Brands can maintain the highest level of assurance that their campaigns will only run in vetted and quality environments. 

The Result: A Win-Win Contribution

Admitad acts as a proven intermediary, helping:

OEMs earn revenues from their digital assets while delivering new user engagement in-app without sacrificing or compromising the user experience. 

Advertisers are able to engage their audiences in real, device-native environments where the audience is authentic and has high intent; in turn, optimal conversion opportunities exist. 

This creates an opportunity to not only chase revenue but also a sustainable ecosystem where innovation, transparency, and performance sync.

Visit our page – Admitad Mobile