In today’s results-focused environment, precise tracking is essential. It forms the basis for sustainable growth for publishers. With the right tracking setup, publishers achieve better attribution and enjoy higher conversion volumes, improved EPC, and stronger long-term partnerships.  

At Admitad, we have observed a clear trend across various sectors: publishers using advanced tracking, especially Server-to-Server (S2S) advanced tracking, experience revenue increases of up to 20%.  

Here’s why.

Why Tracking Matters More Than Ever

Each click, view, and conversion includes valuable signals. However, these signals can easily get lost due to:

• Tracking issues on browsers
  
• Cookie restrictions
  
• Ad blockers
  
• Cross-device or multi-session customer journeys
  

Traditional client-side tracking has a hard time in these situations. This results in missed conversions, causing publishers to lose credit and revenue for the sales they actually generated.

How S2S Tracking Solves the Problem

Server-to-Server (S2S) tracking removes the reliance on cookies or browser actions. Conversion events are sent directly between servers. This creates a clean, secure, and nearly foolproof tracking path.

Key Benefits for Publishers

More​‍​‌‍​‍‌ attributed conversions → Sales that are not lost due to cookie blocking

Higher accuracy → Direct server-level validation

Better EPC (earnings per click) → Every click gets counted

More trust with advertisers → Greater transparency

Up to 20% revenue uplift → Made on the basis of Admitad publisher performance ​‍​‌‍​‍‌data

When publishers use S2S tracking, it becomes easier to grow paid campaigns, try out new traffic sources, and create reliable earning models.

Offers with Advanced Tracking You Can Join in India

If you’re ready to use smarter tracking and boost your earnings, here are the top Indian CPS programs that support improved tracking:

Havells [CPS] IN  

Well-known for premium home and kitchen appliances, Havells is a favorite among content and review publishers.

Love, Beauty & Planet [CPS] IN  

A strong brand in beauty and personal care, great for creators, bloggers, and skincare communities.

Novology [CPS] IN  

A fast-growing omni-channel brand in wellness and beauty, ideal for influencers and product reviewers.

Ajio [CPS] IN

AJIO, a top fashion e-commerce site in India, provides a wide selection of clothing, accessories, shoes, and popular brands. Due to high customer demand and regular sales promotions, AJIO offers good opportunities for content, coupon, cashback, and influencer publishers.

All these programs support Server-to-Server tracking. This gives publishers maximum conversion accuracy and a higher earning potential.

Why Publishers Should Move to Smarter Tracking Right Now

As user journeys become more complex and cookie-based tracking becomes less reliable, adopting better tracking is not just an upgrade; it’s a competitive edge. Publishers using S2S tracking on Admitad are seeing:  

– Fewer lost sales  

– Higher conversion attribution  

– Better ROAS on paid traffic  

– Improved monthly revenue up to 20%  

If you’re expanding your affiliate business in India, now is the right time to switch to better tracking for long-term growth.

Get Started

Start Maximizing Your Commissions

Publishers using improved tracking earn significantly higher payouts. Upgrade your tracking and partner with India’s top CPS brands.