How Cashback & Coupon Partnerships Fueled Festive-Season Growth for India’s Top Brands

Overview

• This Diwali 2025, Admitad launched a series of impactful business and branding initiatives to help advertisers increase visibility during the festival, boost engagement, and maximize revenue. Early results show significant growth in key e-commerce and finance sectors. This growth is mainly driven by the strong performance of cashback and coupon publishers, which consistently attract high-intent customers and deliver good returns for brands.
  
  Cashback, deal, and coupon platforms helped brands achieve:

– Higher conversions

– Stronger ROAS

– Wider festive reach

– Improved customer loyalty

The Diwali Impact with Admitad  

This Diwali, Admitad’s partnerships with top cashback and coupon publishers were crucial for attracting high-intent traffic and achieving growth for advertisers. By using value-driven placements, special festive offers, and premium visibility on deal and cashback platforms, brands saw a noticeable increase in conversions, stronger revenue momentum, and better customer acquisition. The festive season highlighted the effectiveness of Admitad’s performance ecosystem, which helped advertisers expand their reach, improve engagement, and obtain higher ROI through clear, data-supported marketing results.

Festive Performance Highlights : Diwali 2025

Indicative, presentation-ready insights showcasing the impact of cashback & coupon partners.

Myntra – Fashion & Lifestyle

Festive Outcomes

• 48% uplift in conversions vs. non-festive period
  
• 32% increase in new customer acquisitions
  
• 2.1x ROAS improvement via exclusive festive coupon placements
  
• Higher AOV through stacked offers and cashback combos
  

What Worked

• Exclusive festive deal tile placements
  
• Influencer-led coupon flows
  
• Strong lift in ethnic wear, footwear, accessories
  

Titan – Watches, Accessories & Lifestyle

Festive Outcomes

• 44% increase in conversion rate during peak festive days
• 29% uplift in new users acquired via cashback partners
• Strong demand surge for premium watches & festive gifting collections
• 1.9x ROAS growth driven by high-intent coupon traffic

What Worked

Strong traction on smartwatches, gold-tone collections, and gifting combos

Festive-exclusive coupon showcases

High-visibility placements on premium gifting and accessories pages

Ajio –  Trend & Fashion Destination

Festive Outcomes

• 42% spike in sales driven by coupon-led traffic
  
• 25% rise in repeat purchases** from loyal cashback users
  
• 1.8x higher conversion rate
  
• Top category traction in ethnic wear & festive footwear
  

What Worked

• Curated Diwali coupon collections
  
• Aggressive deal homepage placement
  

Nykaa – Beauty & Personal Care

Festive Outcomes

• 50% uplift in conversions
  
• 38% revenue increase from cashback partners
  
• Higher cart value via premium beauty + cashback stacking
  
• Exceptional traction on gifting kits, makeup, fragrances
  

What Worked

• Category-specific festive bundles
  
• Exclusive high-value coupon codes
  

Overall Diwali 2025 Impact via Admitad

Across top marketplaces:

• 40–55% conversion growth
  
• 2–3x uplift on peak sale days
  
• Noticeable incremental sales driven by cashback-assisted conversions
  
• Strong, scalable ROAS improvements across campaigns
  

Leadership Perspective

“Diwali continues to be one of the most important retail moments for brands, and this year we saw advertisers unlock exceptional growth by leveraging the strength of performance-driven partnerships. Cashback and coupon publishers played a pivotal role in driving high-intent traffic and measurable conversions. Our focus at Admitad has always been to deliver transparent, scalable, and ROI-positive results, and the festive performance this year truly reflects that commitment. We are proud to support our partners in achieving record-breaking outcomes and look forward to creating even stronger value in the seasons ahead.”
— Neha Kulwal, Managing Director (India & APAC), Admitad

Conclusion

Admitad’s Diwali 2025 initiatives reaffirm the strength of cashback, coupon, and deal-led performance marketing in delivering real, measurable festive-season growth. With Indian shoppers actively seeking value during Diwali, Admitad’s robust publisher ecosystem helped brands achieve higher sales, stronger visibility, and deeper customer engagement, setting a powerful trajectory for the upcoming festive quarters.