Tata Cliq X Admitad

About Tata CLiQ

Tata CLiQ is one of India’s leading omni-channel e-commerce platforms, offering a curated selection of fashion, electronics, and lifestyle products. With a strong focus on premium brands and customer experience, Tata CLiQ continuously explores technology-driven partnerships to scale performance marketing efficiently.

Objective of the S2S Program with Admitad

Tata CLiQ partnered with Admitad to implement Server-to-Server (S2S) tracking with the objective of enhancing attribution accuracy, reducing tracking discrepancies, and improving campaign performance transparency across publishers.

Key objectives included:

• Improving tracking accuracy and reducing data loss from browser-based tracking limitations
• Ensuring reliable attribution for high-quality publishers
• Enhancing campaign optimization through cleaner, real-time conversion data
• Strengthening performance-driven partnerships at scale

Key Results & Performance Metrics

Through the S2S integration with Admitad, Tata CLiQ observed significant improvements in tracking reliability and performance visibility.

Key outcomes included:

• Higher tracking accuracy with reduced discrepancies between internal and network-reported conversions
• Improved conversion visibility, enabling better publisher optimization and scaling
• Enhanced data transparency, supporting smarter budget allocation and campaign decisions
• Stronger publisher confidence, leading to improved collaboration and incremental growth

Impact of Admitad Partnership

Admitad played a key role in streamlining Tata CLiQ’s performance tracking infrastructure and strengthening its affiliate ecosystem. The S2S integration ensured reliable and privacy-compliant data transfer, helping Tata CLiQ maintain high-quality attribution even in a cookie-restricted environment.

With Admitad’s technical support and dedicated account management, the integration process was smooth, scalable, and aligned with Tata CLiQ’s long-term performance marketing strategy.

Partnership Highlights

• Seamless S2S integration support with dedicated technical guidance
• Proactive campaign optimization insights from the Admitad team
• Improved publisher trust and engagement due to accurate attribution
• Future-ready tracking infrastructure, aligned with evolving privacy regulations

Conclusion

The S2S integration with Admitad has enabled Tata CLiQ to future-proof its affiliate tracking infrastructure, enhance attribution accuracy, and strengthen its performance marketing ecosystem. This partnership reinforces Tata CLiQ’s commitment to data-driven growth and scalable, transparent marketing partnerships.

Tata CLiQ’s collaboration with Admitad on the Server‑to‑Server (S2S) integration has been a significant milestone in enhancing our performance marketing framework. The shift to a more accurate and privacy‑compliant tracking ecosystem has strengthened attribution precision, reduced data discrepancies, and provided deeper visibility into publisher‑level performance.

This partnership has reinforced Tata CLiQ’s commitment to building a future‑ready, transparent, and robust performance marketing infrastructure. We look forward to advancing our association with Admitad as we continue to pursue long‑term, sustainable growth across our affiliate ecosystem.

Nishant Kuranjekar

Manager- Performance Marketing, Tata CLiQ

Our partnership with Tata CLiQ through Server-to-Server (S2S) tracking marks a significant step toward building a more accurate, transparent, and privacy-ready performance marketing ecosystem. By implementing S2S, Tata CLiQ has been able to minimize tracking discrepancies, gain clearer conversion visibility, and empower publishers with reliable attribution. This integration not only strengthens trust across the affiliate ecosystem but also enables smarter optimization and scalable growth. We’re excited to support Tata CLiQ in future-proofing their tracking infrastructure and driving data-driven performance at scale.

Neha Kulwal

Managing Director , Mitgo, APAC