UNiDAYS x Admitad India: Transforming Student Engagement Through Performance Marketing

Introduction

UNiDAYS partnered with Admitad India with a clear mission to elevate its student ecosystem and strengthen brand–student connections. The collaboration focused on expanding access to verified student audiences, enriching the platform with exclusive high-value brand offers, and driving stronger conversion outcomes for advertisers. By leveraging Admitad’s advanced tracking, global partner network, and performance-driven approach, UNiDAYS significantly enhanced its reach and impact within the student community. The partnership not only empowered students with better savings and personalized experiences but also enabled brands to connect with a highly engaged Gen Z audience in a more meaningful and measurable way.

Primary Objectives

UNiDAYS aimed to broaden its verified student reach across India and APAC while onboarding exclusive student-first brand offers and improving monthly conversions. The goal was to strengthen its positioning as the leading destination for student discounts and ensure high attribution accuracy through advanced tracking technologies.

How Admitad’s Affiliate Solutions Helped UNiDAYS Achieve These Goals

Admitad played a pivotal role in helping UNiDAYS scale its campaigns and deliver measurable outcomes. Through its advanced dual tracking system, Admitad ensured accurate tracking of both link-based and coupon-based conversions, enabling brands to capture every transaction seamlessly. Real-time performance dashboards empowered partners to monitor, optimize, and refine campaigns across devices and browsers with complete transparency. Additionally, Admitad’s flexible coupon infrastructure allowed brands to deliver dynamic or static promotions tailored to student needs, ensuring students always received top-tier deals. This was further strengthened by the strategic expansion of brand partnerships, which broadened the variety of student-centric offers and significantly enhanced UNiDAYS’ overall value proposition.

Campaign Approach & Key Channels Leveraged

To be featured on the UNiDAYS platform, brands were required to provide highly compelling, exclusive student deals backed by dual tracking functionality. The onboarding process involved submitting essential brand assets such as creatives, logos, coupon code lists with terms and conditions, and optimized copy including titles and meta descriptions. Once all assets were reviewed, UNiDAYS created a test store page to validate accuracy before making the brand live on the platform. To maximize reach, UNiDAYS promoted partner brands through a diverse mix of channels, including homepage features, top posts, newsletters, ambassador-led promotions, solus email targeting, paid social campaigns, push notifications, and a dedicated partner page, ensuring strong visibility and authentic student engagement.

Measurable Results

The partnership between UNiDAYS and Admitad delivered impressive, scalable outcomes. Since August 2025, monthly conversions have increased threefold, driven by improved tracking accuracy, expanded partner participation, and enhanced campaign optimization. These gains were further supported by seamless coupon functionality and UNiDAYS’ consistent delivery of high-value offers tailored to student needs.

Key Innovations & Insights from the Collaboration

The collaboration between UNiDAYS and Admitad resulted in several meaningful innovations. The enhanced dual tracking framework set a new industry standard by ensuring complete attribution for every transaction, whether students used affiliate links or coupon codes. The system’s reliability strengthened brand confidence and improved overall performance visibility. Flexible coupon structures enabled advertisers to customize their offers based on campaign goals, which in turn significantly boosted student engagement and redemption rates. Verified student targeting further ensured that all campaigns reached genuine, authenticated students, improving return on investment for advertisers. By continuously onboarding exclusive brands and delivering consistent value, UNiDAYS reinforced its position as the leading platform for student benefits.

Future Roadmap for UNiDAYS x Admitad

Looking ahead, UNiDAYS plans to enhance the partnership by integrating micro-sites directly into brand websites, allowing students to verify their status and access discounts without navigating away from the retailer’s platform. The roadmap also includes onboarding more Tier-1 and Gen Z–preferred brands to further elevate student appeal. Improved tracking mechanisms based on coupon collection will offer deeper behavioral insights, even when coupons are not redeemed. With Admitad’s data-driven capabilities, UNiDAYS aims to deliver hyper-personalized offers tailored to student interests, behavior, and location. The platform will continue prioritizing best-in-class offers and amplifying student-focused programs through increased branding budgets during key seasonal and event-driven periods.

Conclusion

The UNiDAYS x Admitad India partnership showcases how technology, verified audiences, and performance marketing can combine to create a scalable, high‑impact student engagement ecosystem. With continued innovation and data‑driven growth strategies, the collaboration is set to redefine how brands connect with the next generation.

Partnering with Admitad has been a catalyst for our growth in India. Their performance-driven approach went beyond simple reach; it fundamentally improved how we connect brands with the Gen Z audience. By seamlessly tracking both link-based and coupon-based conversions, we have achieved complete transparency for our brand partners. This technical reliability, combined with their flexible coupon infrastructure, allows UNiDAYS to deliver hyper-personalized, friction-free experiences that today’s students expect. Admitad isn’t just a platform; they are a true innovation partner helping us continue our growth across this region.

Mihir Bagga

Country Head, UNiDAYS India

Our partnership with UNiDAYS is a strong example of how performance marketing can drive meaningful engagement when backed by the right technology and strategy. At Admitad India, our focus has always been on delivering transparency, accuracy, and scale—and with UNiDAYS, we were able to do exactly that. By enabling robust dual tracking and flexible coupon infrastructure, we helped brands unlock the full potential of verified student audiences while ensuring every conversion was accurately attributed. What truly stands out in this collaboration is the shared vision: creating genuine value for Gen Z consumers while delivering measurable growth for advertisers. We’re proud to support UNiDAYS in strengthening its student ecosystem and look forward to scaling this impact across India and APAC

Neha Kulwal

Product Manager, JioCoupons