RummyCircle [CPA, Android] IN

Campaign Setup – RummyCircle Play Store Campaign

Affiliate Model:
Cost Per Action (CPA) – Payout is based on successful first deposit (Paidaf_af_fc)

Tracking Type:
Server-to-Server (S2S) via AppsFlyer

Target Geography:

• Core Markets (High Priority): Maharashtra (MH), Karnataka (KA), Tamil Nadu (TN)
• Additional States (Optional): Gujarat (GJ), Kerala (KL), Delhi (DL)
• Excluded States (Banned): Telangana, Andhra Pradesh, Sikkim, Nagaland, Assam
• Leads from excluded states will not be paid – ensure strict geo-filtering.

Cookie Window:
Not applicable – event-based conversion (install → first deposit)

Campaign Objective:
To drive qualified installs and conversions into Paid Players (users who deposit money post-installation and registration).

Conversion Funnel:
Ad Click → App Install → User Registration → First Deposit → Paid Player

Target Geo Ratio: 70% or more traffic from core states

Performance Goals:

Leads with no post-install activity beyond D7 may be flagged and unpaid.

Inventory Restrictions:
 

Not Allowed:

• Google Search
• Facebook Ads
• Desktop/Mobile Web
• Incentive-based traffic
• VTA (View-Through Attribution)

Allowed:

• Mobile App Traffic Only
• Must use ad network PIDs only (No agency-level access)