Sharaf DG SA

• Sharaf DG is one of the leading omni-channel electronics retailers in the Middle East, offering a wide range of products across Televisions, Home Appliances, IT, Telecom, Gaming, and Smart Devices.
• We are an authorized retailer providing customers with genuine products, extended warranties, fast delivery options, and flexible payment solutions through both online and offline channels.

Negative keywords: specify all words and phrases (e.g., brand name) that you don’t want publishers to use in contextual ads

Benefits for customers: 24/7 or free delivery, wide variety of exclusive brands, positive reviews on third-party websites, high customer satisfaction rate, etc.
Target audience portrait: gender, age, income, occupation, marital status, etc.
Popular products: specify your bestsellers
Brand positioning tips: tell publishers what they should emphasize; specify words or phrases they should use in ads, etc.



Customer Benefits:

• Genuine products from authorized brands with warranty
• Free delivery & installation on selected products
• 30-minute Click & Collect store pickup
• 24-hour delivery and 2-hour bullet delivery options
• Easy payment plans through bank instalments
• Buy Now, Pay Later options (Tabby & Tamara)
• Extended Warranty and DG Shield protection services
• Wide range of top global brands across electronics categories

Target Audience:

• Gender: Male & Female
• Age: 18–65 years
• Income: Medium to high income group
• Occupation: Working professionals, families, tech enthusiasts, entrepreneurs, and diplomats
• Strong interest in electronics, home appliances, IT, and telecom products

Popular Products / Bestsellers:
Smartphones, TVs, laptops, home and kitchen appliances, gaming consoles, gift cards and vouchers, electronic accessories, and smart electronics from leading brands.

Brand Positioning / Messaging Tips:

• Emphasize Sharaf DG as an omni-channel authorized retailer known for trust, genuine products, extended warranty, and a strong in-store and online shopping experience. Highlight fast delivery, flexible payment options, and free delivery and installation on selected products.
• Focus on convenience by promoting 30-minute Click & Collect store pickup and fast delivery options.