Luxury Goes Viral: How Tanagra Captured 1.25M Audiences With Authentic Storytelling

Client: Tanagra
Industry: Luxury Retail – Home Décor & Gifting
Region: UAE, KSA, Kuwait, Qatar
Campaign Model: Influencer Agency (Managed Service)
Primary KPIs: Awareness, Engagement, Content Saves & Shares

Background & Objectives

Tanagra, the Middle East’s premier destination for luxury home décor and gifting, wanted to translate its in-store prestige into digital influence. The challenge: reaching affluent, design-conscious consumers online in a way that felt just as refined as a Tanagra boutique.

This campaign aimed to:

• Position Tanagra as the go-to destination for luxury home décor and gifting across the UAE, KSA, Kuwait, and Qatar.
  
• Increase brand awareness among luxury and design-focused communities.
  
• Highlight Tanagra’s premium services such as same-day delivery and luxury gifting.
  
• Drive engagement and traffic to the Tanagra website and app, showcasing wishlist and virtual shopping features.
  
• Cultivate authentic storytelling through carefully selected lifestyle influencers.
  

Influencer Selection Criteria

To deliver authenticity and aspirational appeal, Takefluence handpicked creators who embody a refined, editorial aesthetic.

• Markets: UAE, KSA, Kuwait, Qatar
  
• Follower Base: 50K–100K
  
• Audience: Affluent, fashion-forward, aged 25–45
  
• Content Format: Instagram Reels only – short, stylish, and editorial-like
  
• Languages: English or Arabic
  
• Style: Refined, sophisticated, and aspirational
  

Execution & Content Strategy

The campaign centered on Reels that seamlessly blended luxury visuals with lifestyle storytelling. Influencers showcased:

• Tanagra’s brand heritage and curated product range.
  
• A frictionless digital shopping journey via app and web.
  
• Exclusive services like same-day delivery and premium gifting options.
  

Takefluence ensured full campaign orchestration — from creator onboarding and creative briefing to compliance, content direction, and performance tracking.

Results & Performance

✨ 5 Influencer Collaborations
👥 1.25M Total Followers Reached
📽 548,732 Reel Views
⏱ 120+ Hours of Watchtime
❤️ 16,400 Likes | 588 Comments | 6.2K Shares | 780 Saves

Top Performances:

• UAE Creator: 346K+ views, 7.2K likes, 5.7K shares (ER 4%)
  
• KSA Creator: 106K views, 5K likes, 73 comments (ER 5.08%)
  
• Engagement extended beyond audiences, with organic interactions from influencers holding 2M+ followers — further amplifying Tanagra’s credibility.
  

346,200 Views	58,000 Views	21,600 Views

What Made It Work

• 🎯 Targeted Influence: GCC creators with cultural and aesthetic relevance.
  
• 🤝 Authentic Storytelling: Micro-influencers with genuine authority in lifestyle & design communities.
  
• 🛍 Brand-Led Content: Stories that highlighted exclusivity, heritage, and seamless shopping.
  
• 📊 Full-Cycle Takefluence Management: From influencer vetting to real-time performance reporting.
  

The Impact

This campaign didn’t just generate views — it positioned Tanagra as a digital-first luxury lifestyle brand. With high engagement, strong saves and shares, and resonance across GCC markets, Tanagra successfully bridged the gap between in-store elegance and online aspiration.

With 1.25M reach and 548K views in just three months, Tanagra x Takefluence proved that authentic storytelling can make luxury go viral. By aligning editorial elegance with creator credibility, Tanagra turned awareness into aspiration — and aspiration into influence.