How Publishers Can Maximize Raya Fashion Sales with GAYA RAYA on Blibli

The Ramadan Raya season is one of the strongest shopping periods in Southeast Asia, especially for fashion and lifestyle categories. To help publishers maximize their earnings during this peak, Blibli has launched GAYA RAYA an exclusive Muslim fashion campaign designed to drive high conversions and festive demand.

Running from 2 February to 18 March 2026, GAYA RAYA brings together curated Raya collections, deep discounts, and premium flagship brands, making it a strong opportunity for publishers looking to scale performance during the festive season.

What Is GAYA RAYA?

GAYA RAYA is Blibli’s dedicated fashion destination, created for shoppers preparing for Ramadan and Eid celebrations. The campaign features exclusive Muslim fashion collections across men’s, women’s, and family wear all in one high-converting shopping experience.

With festive demand rising steadily throughout the campaign period, GAYA RAYA is perfectly timed to capture early planners as well as last-minute Raya shoppers.

Campaign Highlights

Campaign Period:
2 February – 18 March 2026

Key Features:

• Exclusive Raya collections from top flagship stores on Blibli
• Discounts of up to 75% across selected fashion categories
• Strong seasonal relevance with high purchase intent
• Trusted e-commerce platform with smooth checkout and delivery experience

These elements make GAYA RAYA an ideal campaign for publishers targeting fashion, modest wear, lifestyle, family shopping, and Ramadan-themed content.

Why Publishers Should Promote GAYA RAYA

Festive campaigns like GAYA RAYA consistently deliver higher engagement and conversion rates due to time-bound urgency and emotional buying behavior. For publishers, this means:

• Higher CTRs driven by Raya-specific content
• Better conversion rates as users actively search for festive outfits
• Opportunities to create themed content such as Raya outfit ideas, modest fashion guides, Eid shopping checklists, and family looks
• Increased revenue potential during one of the biggest shopping seasons of the year

Whether you’re a content creator, cashback platform, influencer, or deal-focused publisher, GAYA RAYA fits seamlessly into your Ramadan and Eid promotions.

How to Promote GAYA RAYA Effectively

To maximize performance, publishers can:

• Highlight limited-time discounts and exclusivity
• Create Raya lookbooks or festive styling content
• Share early-bird deals at the start of Ramadan and push urgency closer to Eid
• Use fashion-led visuals and storytelling aligned with Raya celebrations

Seasonal relevance combined with strong offers makes GAYA RAYA a campaign that’s easy to convert.

Join the Campaign via Admitad

GAYA RAYA is available to promote via Admitad, giving publishers access to Blibli’s exclusive Raya fashion collections through reliable tracking and performance-driven partnerships.

If you’re looking to scale your earnings this Ramadan–Raya season, this is a campaign you shouldn’t miss.

Join the Blibli program on Admitad and start promoting GAYA RAYA today.