Tata Mini Essay [ CPL ] IN Program Partnerski

Objective: Drive high-quality leads through an engaging, content-driven contest
Model: Cost Per Lead (CPL)

Tracking : Offline (we will get the daily reports form the advertiser)

Overview:
The Tata Mini Essay campaign is a strategic lead generation initiative that leverages the power of storytelling and user engagement to connect with a targeted audience. Participants are invited to submit short essays around themes aligned with Tata’s brand values—such as innovation, sustainability, leadership, and social impact.

By encouraging thoughtful expression in just a few lines, the campaign aims to foster emotional engagement while collecting verified user data. This Cost Per Lead model ensures measurable ROI, with each lead representing an individual who has interacted meaningfully with the brand.