Ten X You [CPS] IN Affiliate Program

Ten x You – Affiliate Campaign Overview

About the Company:

Ten x You is an Indian sportswear and athleisure brand founded with the vision of encouraging people to move from being a sport-loving nation to a sport-playing nation. The brand was launched in 2026 with Sachin Tendulkar as a key face of the brand, bringing together his extensive experience in cricket, sports and performance.

Ten x You focuses on making performance-oriented sportswear accessible to everyday consumers, combining performance, comfort and style across its product portfolio.

The product range includes:

• Cricket Footwear: Cricket shoes, lightweight cricket shoes, spikes and kids' cricket shoes
• Running & Walking: Running shoes, walking shoes and multi-sport footwear
• Sneakers: Lifestyle sneakers, slip-on sneakers and sportstyle footwear
• Activewear: Running tees, training tees, tanks, leggings and training shorts
• Casual & Lifestyle: Joggers, relaxed tees, shorts, slides, flip-flops and clogs
• Accessories: Caps, socks and other sports/lifestyle essentials

The brand currently offers products across multiple price points, with several key footwear products positioned in the ₹2,500–₹9,000 range, making it relevant for both performance-focused consumers and everyday sportswear shoppers.

Campaign Details

• Campaign Name: Ten x You Affiliate Program
• Affiliate Model: Cost Per Sale (CPS)
• Target Geography: PAN India
• Product Category: Sportswear, Sports Footwear & Athleisure
• Tracking Type: Direct S2S
• Cookie Window: 10days
• Attribution: Affiliate tracking
• Brand Website: Ten x You

Campaign Objective:

To drive high-quality traffic, new customer acquisition and incremental sales for Ten x You through Admitad's affiliate network.

The campaign will leverage Admitad's network of cashback, coupon, content, deal, loyalty, influencer and performance publishers to increase brand visibility and generate measurable sales.

Why Promote Ten x You?

• Strong brand association with Sachin Tendulkar, providing significant credibility and consumer interest.
• Growing Indian sportswear and athleisure opportunity across cricket, running, fitness and everyday activewear.
• Wide product portfolio covering footwear, apparel and accessories.
• Products cater to both sports enthusiasts and everyday consumers, broadening the potential customer base.
• Competitive pricing across entry-level and premium products.
• Strong relevance for cricket-focused publishers, sports content creators, fitness influencers and lifestyle platforms.
• Multiple products are offered at attractive promotional prices, creating opportunities for deal and cashback publishers.
• Affiliate marketing can help Ten x You efficiently acquire customers on a performance-based CPS model, with commission paid against successful sales.

Key Publisher Opportunities

The campaign can be promoted through:

• Cashback & Loyalty Platforms
• Coupon & Deals Publishers
• Sports & Cricket Content Publishers
• Fitness & Lifestyle Content Websites
• Influencers & Creators
• Telegram & Community Publishers
• SEO & Product Review Publishers
• Shopping & Comparison Platforms

Key Selling Points for Publishers

“Never Stop Playing” – Ten x You combines sports performance, comfort and everyday style, with products designed for cricket, running, training and active lifestyles.

The brand's association with Sachin Tendulkar, combined with its growing range of sports footwear and activewear, gives publishers a strong storytelling angle for driving consumer interest and conversions.