Google Analytics

Google Analytics

Category:

Analytics & Reporting

About the Partner

Google Analytics is a web analytics service offered by Google that tracks and reports website and mobile traffic, measuring events that allow you to make data-driven decisions.

Features

Website Traffic Analysis

Google Analytics tracks and reports on website traffic, including user sessions, bounce rates, traffic sources, and visitor demographics, providing insight into user behavior.

Conversion Tracking

The platform monitors user actions on a site, such as form submissions, purchases, and other conversion goals.

Audience Segmentation

Google Analytics allows businesses to segment users based on behavior, demographics, and traffic sources to better understand performance.

Campaign Tracking

The platform tracks the performance of marketing campaigns, helping businesses measure the effectiveness of different channels.

Synergy with Admitad

Comprehensive View of Marketing Channels

Clients gain a holistic view of their marketing efforts by combining Admitad’s affiliate data with Google Analytics’ insights. This allows for more informed decisions on budget allocation and channel optimization.

Improved Attribution Modeling

Businesses can leverage Google Analytics’ attribution models to understand the full value of affiliate traffic from Admitad within the broader context of their marketing strategy, ensuring accurate credit for conversions.

Enhanced Conversion Rate Optimization

The integration of Admitad data into Google Analytics provides businesses with insights into how affiliate traffic behaves on their website, allowing them to optimize landing pages and user experiences for higher conversions.

Custom Dashboards for Real-Time Insights

Clients can create custom dashboards in Google Analytics to track affiliate traffic, conversions, and revenue from Admitad, providing them with a real-time view of how their affiliate programs are performing.

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Admitad is a German IT company headquartered in Heilbronn that develops and invests in services for media buying, increasing sales and attracting customers through online advertising, traffic and content monetization and earnings using a single platform.
Founded 2009-09-01, Lise-Meitner-Str, Heilbronn
Founder Alexander Bachmann
Website