About the Partner
Google Analytics is a web analytics service offered by Google that tracks and reports website and mobile traffic, measuring events that allow you to make data-driven decisions.
Features
Website Traffic Analysis
Google Analytics tracks and reports on website traffic, including user sessions, bounce rates, traffic sources, and visitor demographics, providing insight into user behavior.
Conversion Tracking
The platform monitors user actions on a site, such as form submissions, purchases, and other conversion goals.
Audience Segmentation
Google Analytics allows businesses to segment users based on behavior, demographics, and traffic sources to better understand performance.
Campaign Tracking
The platform tracks the performance of marketing campaigns, helping businesses measure the effectiveness of different channels.
Synergy with Admitad
Comprehensive View of Marketing Channels
Clients gain a holistic view of their marketing efforts by combining Admitad’s affiliate data with Google Analytics’ insights. This allows for more informed decisions on budget allocation and channel optimization.
Improved Attribution Modeling
Businesses can leverage Google Analytics’ attribution models to understand the full value of affiliate traffic from Admitad within the broader context of their marketing strategy, ensuring accurate credit for conversions.
Enhanced Conversion Rate Optimization
The integration of Admitad data into Google Analytics provides businesses with insights into how affiliate traffic behaves on their website, allowing them to optimize landing pages and user experiences for higher conversions.
Custom Dashboards for Real-Time Insights
Clients can create custom dashboards in Google Analytics to track affiliate traffic, conversions, and revenue from Admitad, providing them with a real-time view of how their affiliate programs are performing.
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