Admitad Launches Flow: Dedicated Platform for Non-CPA Collaborations

Flow helps advertisers and publishers manage special placements, discover new partners, and run non-CPA deals in a workflow built specifically for custom collaborations.

Admitad has launched Flow, a dedicated platform for managing non-CPA collaborations between advertisers and publishers.

Flow is built for special placements — custom promotional opportunities such as homepage visibility, newsletter features, sponsored content, mobile app placements, social media integrations, category placements, seasonal campaigns, and other flat-fee or custom-negotiated deals that fall outside the standard CPA model.

These collaborations are an important part of partner marketing, but they often rely on fragmented communication, manual coordination, and workflows not designed for custom deals. Admitad created Flow as a dedicated platform for this segment, giving advertisers and publishers a more efficient way to discover opportunities, negotiate terms, and manage special placements in one place.

Why Flow exists

Traditional affiliate platforms are built primarily for standardized CPA activity. Special placements work differently. They require more flexible deal structures, more direct communication, broader partner discovery, and the ability to work not only within the network, but also with external publishers and contractors.

Flow was created to support exactly these workflows in a dedicated environment designed specifically for non-CPA business.

What Flow includes

Flow combines task creation, partner discovery, negotiation, and payout support in one platform. Key capabilities include:

AI-assisted task creation to speed up launch and reduce manual setup.

Link-based invitations for working with publishers and contractors outside the Admitad network.

Public publisher profiles with richer information for evaluation and discovery.

Offer Marketplace where advertisers can publish opportunities and receive applications.

Partner Marketplace where publishers can increase visibility and advertisers can discover new partners.

What Flow enables for advertisers and publishers

Flow is designed to make non-CPA collaborations easier, faster, and more scalable for both sides.

Direct collaboration — advertisers and publishers can communicate and negotiate directly around custom placements.

Centralized management — both sides can track special placements in one dedicated workflow instead of managing them through fragmented tools and side processes.

Broader partner discovery — advertisers can find new publishers more efficiently, while publishers gain more visibility for their inventory and special formats.

Open demand generation — advertisers can publish open offers in the Offer Marketplace, and publishers can proactively apply for relevant opportunities.

Access beyond the existing network — advertisers can invite external publishers and contractors via link, expanding collaboration beyond the current Admitad ecosystem.

Richer partner evaluation — advertisers get more information through public publisher profiles, while publishers get a clearer way to present their offering and capabilities.

Flexible payouts — publishers can withdraw funds in multiple currencies and payment methods, including crypto.

Built for how special placements actually work

Special placements are valuable because they give advertisers more flexible ways to reach audiences and allow publishers to monetize promotional inventory beyond standard CPA models. But in practice, these deals are often harder to launch and manage than traditional affiliate activity.

Flow addresses this by giving both sides a platform built specifically for non-CPA collaborations — from discovery and negotiation to execution and payout.

What's next

Flow is now available as Admitad's dedicated platform for non-CPA advertiser-publisher collaborations.

Looking ahead, Flow will soon enable advertisers to manage international marketing payments at scale through a single platform — including payment volumes beyond the Admitad network — across freelancers, creators, publishers, affiliates, and other partners. By handling contractor onboarding, KYC and compliance, contracts, reporting, and payouts to hundreds of counterparties, Flow will help companies replace fragmented internal processes with a single external workflow.

See it in action

Watch the full platform walkthrough

4-minute demo covering everything from signup to your first payout — see exactly how Flow works for publishers.

Watch on YouTube · 4:17

Get started with Flow

Free to join · Payouts in USD, EUR, or crypto