Admitad November Product Digest

Aliexpress Tracking For Publishers

For the correct Google Ads tracking within the AliExpress program, advertisers need to verify the accuracy of the specified Google Ads parameters:

• If you are targeting ads in the CIS region, type https://aliclick.shop/ in “Advertisers’s landing page” field;
• If the ad is intended for regions outside the CIS, insert the following link: https://s.click.aliexpress.com/ 

Please note: Without “www”, exactly as specified above, the correct redirection_url will be specified in the “Tracking template” field.

GA4. Research & Custom Handler Creation

Due to a recent GA update that forcibly transferred its users to GA4 from GA UA, collecting data from UA boards became irrelevant. This fact required Admitad to create a handler within the re:revisor project to collect data from GA4.

As this project is complete the handler will be used to integrate programs using GA4.

Issues Solved When Loading Analytics on Publishers Actions

Some very important issue was solved in November. According to analytics specialists in some cases uploading analytics based on publisher’s actions differs from the one displayed in their accounts.

Both analytics and the unloading contained the same number of orders, but there was a discrepancy in the total amount.

The discrepancy was caused by the fact that some orders in the unloading were duplicated, which means other orders were not included in the unloading.

While this minor issue has created confusion for some publishers, their revenues remain stable. Admitad is here to safeguard publishers’ income and ensure financial stability. 

WooCommerce. Coupons’ Transferring

The following features were implemented in the WooCommerce plugin:

• Transferring a coupon specified by the user from the client’s online store to Admitad;
• Ability to configure a separate action_code/tariff_code for the coupon usage scenario.

OpenCart. Coupons’ Transferring

The following features were implemented in the OpenCart plugin:

• Transferring a coupon specified by the user from the client’s online store to Admitad;
• Ability to configure a separate action_code/tariff_code for the coupon usage scenario.

Improved Reports for Support of Promo Code Tracking

In this part we added a new type of tracking: tracking by promo code. Thus, by doing this we enabled publishers and advertisers to generate their promo code tracking report in a matter of minutes.