The foundation for the next generation of partner marketing
What has already changed
A new standard for working with ad spaces and publisher profiles
Partner marketing is evolving together with the internet. Just a few years ago, it was enough for most publishers to add a website or enter the name of their YouTube channel to start working with advertisers.
Today, that is no longer enough.
Partners work through Telegram, YouTube, TikTok, mobile apps, browser extensions, media buying and dozens of other traffic sources. At the same time, advertisers want to understand not only where the traffic comes from, but also who they are trusting to promote their brand.
That is why Admitad is moving ad space management to Mitgo ID — a unified system for managing digital assets and publisher profiles across the entire Mitgo ecosystem.
With the transition, the very approach to registering ad spaces changes.
It is no longer enough to simply specify a platform.
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YouTube
If a publisher works through YouTube, they need to specify the exact channel.
✈️
Telegram
If Telegram is used, the exact channel or group.
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Website
If it is a website, a verified domain.
Each ad space becomes a separate digital asset with a verified owner.
A new ad space with the Under review status in the Add an ad space to monetize in Admitad window
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In addition, the requirements for publishers working with paid traffic become significantly stricter.
When registering such ad spaces, publishers need to provide detailed information about their traffic buying model, the advertising platforms they use and the ways they attract traffic. This makes it possible to understand the origin of the audience much better, even before the partnership begins.
More transparency for advertisers
One of the main advantages of the new model is the quality of the information advertisers receive.
Previously, the decision to connect a publisher was often made based on a minimal set of data.
Now advertisers receive significantly more information about a potential partner already at the application review stage.
This makes it possible to:
✓better understand traffic sources;
✓assess the quality of ad spaces;
✓make more informed decisions when connecting publishers;
✓reduce the risks of working with unknown sources.
The more information an advertiser receives, the higher the level of trust between all participants of the partner program.
A single profile instead of separate ad spaces
The transition to Mitgo ID is much more than moving ad space management.
We are creating a single publisher profile that brings together all of their digital assets within the Mitgo ecosystem.
This means that websites, apps, Telegram channels, YouTube channels and other ad spaces, once verified, can be used in several of the company’s products at once, without registering them again or going through moderation again.
An active ad space from Mitgo ID with the Add button in the Add an ad space to monetize in Admitad window
But most importantly, the publisher profile is no longer static.
The foundation for the next generation of partner marketing
Today, an advertiser sees only the information the publisher provided at registration.
In the future, this will not be enough.
Our goal is to build a single publisher profile that reflects not only the declared data, but also the real history of the publisher’s work in the Mitgo ecosystem.
Over time, advertisers will be able to get a much more complete picture of their potential partners:
📜history of work with various programs;
✅verified traffic sources;
🎯the publisher’s specialization;
📈traffic quality and stability;
⭐the reputation built up within the ecosystem.
This will make it possible to make decisions based on objective data, and for publishers who work in good faith to find new advertisers faster and build long-term partnerships.
What has already changed
With the transition to Mitgo ID:
✓ad space management has been fully moved to Mitgo ID;
✓new ad spaces are created and verified only through Mitgo ID;
✓existing ad spaces have been transferred automatically;
✓the name, URL and other parameters are now managed in a single Mitgo ID account;
✓ad space classification has been unified across the entire ecosystem;
✓advertisers have received more structured information about ad space types and traffic sources.
The Your ad spaces list in Admitad with a link to the full list of ad spaces in Mitgo ID
Admitad is a German IT company headquartered in Heilbronn that develops and invests in services for media buying, increasing sales and attracting customers through online advertising, traffic and content monetization and earnings using a single platform.