Admitad and Nayomi case study

Admitad, a prominent partner marketing platform, collaborated with Nayomi, a leading apparel brand in the UAE, to execute an innovative and successful integrated performance marketing campaign. The primary objective was to increase the number of coupon orders through a cross-channel collaboration involving affiliate marketing technology, promo code publishers, and influencers.

Setting Clear Objectives:

Driven by a clear vision, the partners set their sights on overcoming Nayomi’s challenges in manual tracking and reporting of promo codes. The primary goal was to boost the share of coupon orders through an integrated approach involving affiliate marketing technology, promo code publishers, and influencers. Admitad’s innovative TagTag technology emerged as the solution to revolutionize the tracking process and elevate Nayomi’s partner program to new heights.

Innovative TagTag Technology:

Admitad’s TagTag technology played a pivotal role in reshaping the strategy. By enabling real-time tracking of orders associated with specific promo codes, the technology eliminated 99% of manual work and provided publishers with instant reporting. This innovation not only streamlined processes but also contributed to a seamless collaboration experience, marking a paradigm shift in Nayomi’s approach to partner marketing.

Influencer marketing integration:

Influencers, armed with promo codes directly from Nayomi, became key players in promoting coupon codes. Admitad’s integration ensured accurate tracking, fair compensation, and the confidence for influencers to actively promote Nayomi’s offline coupon codes. This human-centric approach built trust, credibility, and an emotional connection with the audience, ultimately driving increased orders and program growth.

Smart Execution and Results:

The campaign successfully achieved its objectives, increasing the share of coupon orders by almost 90% compared to the previous year. The live reporting of coupon code redemption led to instant results for publishers, driving increased orders and revenue. Admitad’s promo code tracking integration, coupled with effective collaboration, delivered a positive ROI and improved Nayomi’s revenue, growth, and customer experience.