Admitad and ShopCash case study

ShopCash is a cashback and deals app and website that assists customers in earning money back on their online purchases from various partner stores. ShopCash’s business model is built on sharing a commission from partner stores with its customers every time they make a purchase through their platform. Additionally, they offer coupons, deals, and referral bonuses to their customers, helping them save more money. ShopCash customers can withdraw their cashback amount through a bank transfer or as a gift card instantly from their partner brands.

Business Objectives of the Partnership

ShopCash decided to collaborate with Admitad, a leading affiliate marketing network, to achieve several key objectives:

• Expand their merchants pool to offer a wide variety of brands with excellent cashback rates and exclusive offers.
• Automate most of their processes to enhance efficiency.
• Set up and launch new stores quickly without compromising on the cashback rates they offer to their users.

Admitad’s Solutions/Instruments

Admitad provided ShopCash with several solutions and instruments to address their challenges and achieve their goals:

• Direct Integrations: Admitad’s direct integrations with major partners allowed ShopCash to offer higher cashback rates and faster confirmation times to their customers.
• API Support: Well-documented APIs helped ShopCash automate the management of stores and offers on their platform.
• Detailed Statistics and Financial Reports: Admitad provided detailed statistics and financial reports, enabling ShopCash to monitor and analyze their performance and revenue effectively.
• Integration Assistance and Support: Admitad’s integration assistance and ongoing support provided technical guidance throughout the integration process and for day-to-day management.

Results

The partnership between ShopCash and Admitad yielded impressive results:

• Transactions increased by nearly 122% between Q1 and Q2 of 2022 and 2023.
• Total Gross Merchandise Value experienced substantial growth of 110%.
• Commissions surged by an impressive 164% during the same period.

ShopCash successfully generated revenue from affiliate marketing, simultaneously offering their customers additional benefits such as cashback and discounts while shopping online. Admitad’s solutions and support played a crucial role in driving this growth, making the collaboration mutually beneficial for both parties.