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Admitad launches Direct Advertiser Links — a new approach to working with modern traffic sources

Admitad launches Direct Advertiser Links — a new approach to working with modern traffic sources

Sep 22, 2026

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When traditional affiliate links are no longer enough

Direct Advertiser Links — when the direct path matters

Not a replacement, but an additional tool

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Direct Advertiser Links are direct links to the advertiser’s domain, with no Admitad redirect in between. SubID, Deeplink and your reward keep working. They are made for paid traffic, mobile apps, in-app browsers and platforms that block third-party redirects. Everywhere else, classic affiliate links stay the default. Access is granted on request.

Affiliate marketing is evolving alongside digital advertising. A few years ago almost any traffic source worked comfortably with classic affiliate links and server-side redirects. Today the picture has changed.

More and more users make purchases inside mobile apps, social networks, messengers and closed ecosystems. At the same time, advertising platforms and services are tightening their own requirements for how a user is allowed to reach the advertiser’s website.

To help publishers work with these scenarios, Admitad is introducing Direct Advertiser Links — a new tool that allows publishers to use direct links to the advertiser’s domain without an intermediate redirect through Admitad infrastructure, while keeping the affiliate reward model and tools such as SubID and Deeplink fully functional.

When traditional affiliate links are no longer enough

For many years, the server-side redirect has been the industry standard in affiliate marketing. It remains the optimal solution for most publishers: it provides stable tracking, click statistics, SubID and deeplink support, and a wide range of other platform capabilities.

But the market is gradually changing. More and more platforms now set their own requirements for how a user transition should happen.

In some cases, privacy-focused services work exclusively with direct advertiser links and do not support third-party redirects.

In others, advertising platforms impose strict requirements on the redirect chain. Google Ads, for example, requires certification to use third-party click-tracking systems. For many market players, this becomes an additional constraint when launching campaigns.

On top of that, in mobile apps, in-app browsers and certain closed ecosystems, additional redirects can degrade the user experience or cause transitions to break. This matters especially in a mobile-first market, where most of the journey happens inside a single app.

As a result, situations where a classic affiliate link is no longer the best instrument for a particular traffic model are becoming more frequent.

Direct Advertiser Links — when the direct path matters

The new tool allows a publisher to send the user straight to the advertiser’s website, bypassing the intermediate Admitad redirect. Affiliate sales continue to be tracked correctly thanks to the advertiser’s integration with the Admitad platform.

Direct Advertiser Links are particularly relevant for:

💸paid traffic specialists;

📲mobile applications;

💬Telegram, Instagram and other in-app browsers;

➡️traffic sources that require direct transitions;

🛡️platforms sensitive to the use of third-party redirects.

This approach preserves all the advantages of affiliate marketing in environments where classic affiliate links are difficult or impossible to use.

Not a replacement, but an additional tool

Admitad stresses that Direct Advertiser Links do not replace standard affiliate links.

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For most working models, classic affiliate links remain the most functional instrument thanks to built-in click statistics, SubID and deeplink support, and independence from changes on the advertiser’s side.

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Direct Advertiser Links are designed for specific scenarios where the nature of the traffic source requires direct interaction with the advertiser’s domain.

That is why access to the tool is granted on request, after a review of the publisher’s working model and the traffic sources they use.

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“We don’t believe classic affiliate links are going away — they remain the best choice for most scenarios. But the market is becoming significantly more diverse. More and more platforms set their own requirements for how a user transition should happen, and Admitad’s job is to give publishers the tools they need to work in any ecosystem. Direct Advertiser Links are exactly that kind of tool.”

— Anna Gidirim, CEO of Admitad

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Working with paid traffic, apps or in-app browsers?

For advertisers. Want to launch your program on Admitad? Send the form and our team will get in touch. Send the form →

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FAQ

What are Direct Advertiser Links?

A tool that lets a publisher link directly to the advertiser's domain, without the intermediate redirect through Admitad infrastructure. The affiliate reward model stays in place, and SubID and Deeplink keep working.

Do they replace classic affiliate links?

No. Classic affiliate links remain the default and the most functional option for most working models — built-in click statistics, SubID and deeplink support, and independence from changes on the advertiser's side. Use Direct Advertiser Links only where a redirect breaks or is not allowed.

Will my sales still be tracked?

Yes. Sales continue to be tracked correctly thanks to the advertiser's integration with the Admitad platform.

Who are they for?

Paid traffic specialists, mobile applications, Telegram, Instagram and other in-app browsers, traffic sources that require direct transitions, and platforms sensitive to the use of third-party redirects.

How do I get access?

Access is granted on request. Send a request to your Admitad manager or support — it is reviewed based on your working model and the traffic sources you use.

What does this mean for advertisers?

Tracking works through your integration with Admitad. If you want publishers who run paid traffic, mobile apps and in-app browsers to promote your program, talk to your Admitad manager.