Dazn Many GEOs

DAZN is a global live sports streaming service available in over 200 countries. Launched in 2016, the platform gives sports fans affordable access to live and on-demand sporting events without a cable subscription or long-term contract. DAZN covers a wide range of sports including boxing, football, soccer, Wrestling, MMA, basketball, tennis, and more. Content is available across connected devices including Smart TVs, smartphones, tablets, and gaming consoles.

Brand keywords (restricted from publisher use in contextual/search ads):

• DAZN (+)

• Note: No PPC or trademark bidding on any terms including DAZN is permitted

Benefits for customers:

• Flexible, no long-term contract subscription

• Live and on-demand sports across multiple devices

• Exclusive rights to major events in boxing, football, and MMA

• Available globally in 200+ countries

• Affordable pricing compared to traditional cable/pay-per-view

• Play, pause, and rewind with no commercial interruptions

Target audience:

• Gender: skews male

• Age: 18–44

• Interests: sports fans, particularly boxing, football/soccer, MMA, basketball

• Behavior: cord-cutters and streaming-first consumers, digitally active

• Device usage: multi-device (mobile, smart TV, gaming consoles)

Popular products/content:

• Boxing (PPV + Subscription)

• Live football leagues

• Football (in Fall)

Brand positioning tips for publishers:

• Emphasize the flexibility and affordability of DAZN vs. traditional cable. Highlight exclusive live events, no long-term contracts, and multi-device access. Content around upcoming fights, match previews, and sport-specific coverage performs well. Publishers should focus on driving new subscriber sign-ups and PPV purchases