Admitad X PaisaWapas

Client Overview

PaisaWapas is a cashback and coupon platform that helps users discover deals, offers, and cashback opportunities across a wide range of online brands and merchants.

Admitad is a global affiliate marketing network that connects publishers like PaisaWapas with merchant brands, enabling performance-based marketing partnerships that drive traffic, conversions, and revenue.

The Objective

PaisaWapas wanted to drive more sales and conversions for its users by expanding access to relevant, high-value merchant offers. The core objective of the partnership was to leverage affiliate marketing to promote Admitad’s merchant deals to the PaisaWapas audience, turning user engagement into measurable transactions and revenue growth.

The Strategy

To help PaisaWapas achieve this goal, Admitad implemented a focused affiliate marketing strategy centered on three pillars:

• Expanding the offer network—bringing more brands, deals, and exclusive offers onto the PaisaWapas platform.
• Driving engagement—using promotional campaigns to increase user traffic and interaction with these offers.
• Enabling performance-based growth—structuring the partnership so PaisaWapas could earn more as successful transactions increased, aligning incentives for both sides.

This approach gave PaisaWapas users more reasons to convert while giving PaisaWapas itself a scalable path to grow revenue in step with performance.

How Admitad Supported PaisaWapas’ Growth

Admitad’s support went beyond simply supplying offers. Key contributions included:

• Increased sales and conversions through curated affiliate partnerships.
• A wider merchant network, giving PaisaWapas access to more brands and expanding its revenue opportunities.
• Stronger user engagement and traffic, driven by targeted promotional campaigns.
• Performance-based earning potential, where revenue scaled directly with transaction success.

Key Results

The partnership delivered measurable improvements across PaisaWapas’ affiliate performance:

• Sales growth of approximately 25–35% year-on-year
• Increased transaction volume and conversion rates
• Higher traffic and stronger customer engagement across promotional channels
• Strengthened overall affiliate revenue performance

Business Impact

The most significant, measurable outcome of the partnership was the substantial growth in PaisaWapas’ affiliate sales and transaction volume, paired with improved customer engagement, higher conversion rates, and stronger overall revenue performance, demonstrating the tangible value of a well-executed affiliate strategy.

Why This Partnership Stands Out

The PaisaWapas × Admitad collaboration illustrates how a performance-driven affiliate strategy can scale revenue, transactions, and customer acquisition simultaneously  while giving end users genuine value through access to relevant deals and offers. It’s a clear example of a network and publisher partnership built on aligned incentives and mutual growth.

Conclusion

Through a strategic affiliate marketing partnership, Admitad helped PaisaWapas expand its merchant offerings, deepen user engagement, and achieve consistent double-digit sales growth. The result is a scalable, performance-based model that continues to drive value for both the platform and its users.

“Admitad has been a valuable partner in helping us scale our affiliate business, drive incremental sales, and reach more customers through relevant offers.” — PaisaWapas